Most companies treat marketing like a single ingredient. Make something pretty, post it, move on. Great marketing is more like a great meal, with the right ingredients added at the right time.
In this episode of the Conquer Risk Podcast, CMO Christopher Norton sits down with Potomac CEO Manish Khatta to discuss why Potomac said yes to co-hosting Jolt Remix and how that decision led to a brand-new show, Everything in Its Place.
They dig into the risk and reward of putting your name next to a conference, why Potomac believes in brand first, how content pillars keep a campaign alive for months, and why the Jolt Remix speaker lineup is built around people with receipts rather than the top 10 hacks.
Along the way, expect a French cooking tip on garlic, a case against watching another Zoom call, and a behind-the-scenes look at how one show turns 16 guests into a distribution engine.
If you’re weighing whether a conference belongs in your marketing budget, pull up a chair. Jolt Remix runs May 12 to 14, 2027, in Phoenix, Arizona. With attendance capped at 500, the waitlist at https://joltconference.com is worth a look.
Learn more about Potomac: https://potomac.com/
Read our blog: https://potomac.com/blog
Disclosure: https://potomac.com/disclosures
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