Joining us this week is podcaster, producer, marketer, and all-around music industry wiz, Johnny Dwinell. Johnny started out as a musician, performing in hair metal bands, but he pivoted to focus more on business and marketing side, developing artists through his own company.
Today, he is not only a co-host on The CLIMB podcast, but he also runs Daredevil Production, where he helps artists with their digital marketing. He has worked with multi-platinum artists like Collin Raye, Tracy Lawrence, Ty Herndon, and more.
Johnny joins us to discuss the state of the industry, and how the landscape is evolving, on this episode of The Big Break.
Show Notes
1:17\t\tWhere are you joining us from today?
3:40\t\tHow have you been managing with Covid-19?
5:20\t\tThe impact of digital marketing
6:55\t\tWho exactly are the artists that you’re working with?
10:39\tYou started off as an artist correct?
12:50\tNeil Diamond, and getting hooked on music
14:24\tWhen was your first band?
16:23\tOpening for Hericane Alice
18:08\tRecording the first album
19:18\tBud Snyder and The Allman Brothers
23:00\tRecording and mixing the record, and getting bumped
27:32\tWhat ended up happening with the band?
28:50\tGetting started on the business side
30:20\tNashville, Tennessee
33:00\tSales, and the power of ‘The List’
37:20\tWhen did you decide to get back into music?
41:42\tWhat are artists focusing too much on, and not enough on?
44:20\tAppetite for Destruction, by Guns & Roses
45:30\tHow much do you need to educate your clients today about the power of marketing?
46:23\tAdjusting to the interruption of the internet
47:17\tThe crystal ball of Hollywood
50:00\tThe attention economy
55:00\tYou need to know that you need the data, and what to do with it
56:30\tWe keep coming back to funding- are there more options or danger in funding options?
60:14\t“The middle class is arriving in the music industry”
61:20\tHow to help the other 80%
62:30\tThe C.L.I.M.B.
65:55\tJohnny’s Free informational download
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