Ana Silva Tavares is the CEO of RDD Textiles, a pioneering company in the field of sustainable fashion. With her deep commitment to environmental responsibility, Ana guides RDD Textiles in revolutionizing the textile industry by integrating innovative technologies and sustainable practices.
Based in Portugal, the company specializes in natural cellulosic fibers, as well as innovative processes that significantly reduce the ecological footprint of their products. The company operates its own recycling center to collect garment remnants, which are then blended with other fibers for reuse.
RDD Textiles also aims to develop and provide sustainable textile innovations to global brands. They believe in co-creation and technological exploration as essential drivers of progress in the industry. They operate with enhanced transparency and openness, emphasizing the importance of traceability in their processes through material tracking and analysis.
In this new episode of Smart Creation, Ana talks to us about her vision of the future and the importance of combining creativity, technology, and transparency in order to make a positive contribution to the fashion industry and create a more sustainable future.
CONTENT TO FIND YOUR WAY IN THE EPISODE
1:05 Who is Ana?
1:19 What's RDD Textiles?
1:57 What is her definition of sustainable fashion?
5:12 What's RDD Textiles' process?
11:46 Why is it difficult to achieve the right colors naturally?
17:36 What are the differences with conventional coloring?
28:10 What are the challenges faced by fashion brands?
29:22 What are the right certifications and how can one become more sustainable?
33:15 Can you explain the design and creation process of the new hostess outfits for Premiere Vision and how it reflects RDD Textiles?
37:27 Can you provide examples of companies that have a sustainable business model?
40:26 What is Ana’s vision of a sustainable market?
41:53 Where does RDD Textiles draw inspiration from?
42:42 What was the last piece of clothing Ana bought?
43:17 Who would Ana like to listen to in this podcast?
KEY LEARNINGS
\"Biomaterials can also have a considerable negative impact, such as cotton, so we try to use different materials sourced from biological sources that have less impact than what we usually see in our materials.\"
\"I don't believe there is only one way to accelerate the sustainable revolution in fashion.\"
\"As a designer, I think one of the most challenging things right now is the availability of a wide range of materials and different processes that are on the market these days; you have to become a technical person to understand.\"
\"Certifications can be a tool to achieve traceability in the process, as well as to study materials.\"
\"At RDD Textiles, we believe that collaboration is one of the keys to the future.\"
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