{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"[TSE 49] How to Create Super Valuable Content That Outranks Big Budget Competitors With Greg Ciotti","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5cacee92df9da97b775ebd5e/2ce4fba292892e247b4fe114352443f9.jpg?height=200","description":"

After just 8 months of blogging, Gregory Ciotti grew his email subscriber list to over 100,000 subscribers and growing.

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He achieved this in part due to his love of research papers, that the average person finds dry and boring, and pulling out real nuggets of wisdom to craft into killer blog posts.

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You can find these very blog posts over on his highly popular psychology marketing blog, Sparring Mind.

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Greg has built an online reputation for writing such in-depth yet incredibly valuable evergreen content and doing it consistently.

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At first I wondered how he was able to write so prolifically and at that level of quality but turns out it is what he loves to do most, not only on his blog but as the marketing director at software startup Help Scout.

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With all of his psychology and writing experience, he has mastered a way to compete against the huge players in the online field with bank accounts to match through the power of content alone.

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In this podcast interview, he shares key content creation strategies that he has used on his blog and Help Scout to regularly outrank authority sites.

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He also reveals the methods he uses to curate and produce consistent, enticing content so his subscribers look forward to every single post, and how you can do the same.

\nHere is exactly what you will learn in this podcast:\n\n

Click on the play button at the top or download this in iTunes or on Stitcher Radio (and do not forget to leave a review as we might feature yours in the next show!).

\nConnect with Greg Ciotti and Natalie\n

Twitter:

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Tweet @GregoryCiotti 

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Say hi to Natalie on@suitcasepreneur

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Facebook:

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Sparring Mind

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Suitcase Entrepreneur

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Key sites mentioned in this podcast:

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Help Scout Blog

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Sparring Mind recommended books 

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Neuromarketing

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Psyblog 

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Social Triggers 

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25 Ways to Thank Your Customer on Slideshare

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Key tools mentioned:

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Readability

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Evernote 

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Pocket 

\nWhy my new Podcast Sponsor Sanebox will help you conquer your email\n

SaneBox has revoutionized my inbox, so when they came to me as a sponsor for my podcast I was like `Hell yeah'. I've been using their cloud service that filters out and summarizes unimportant emails since August last year, and I love it.

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It works with any email provider, email client or device with nothing to install, download or learn - it just works. It also has lots of other features making email management easier and faster such as automatic follow-up reminders, 1-click-unsubscribe, and snooze folders. It even sends me weekly reports telling me how many hours I have saved thanks to Sanebox each week - on average around 3 hours!

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Try SaneBox for free and take back control of your inbox today!

\nWill you help me achieve my wish to get 50 reviews before my 50th episode?\n

In just two weeks time I will be releasing Episode 50 of the Suitcase Entrepreneur podcast!

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Can you believe we have hit half a century of awesome interviews and content?!  Well that is what you tell me in the amazing reviews I read on iTunes.

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As a Podcast Birthday Celebration I would personally like to get 50 reviews on iTunes before the episode goes live, like this one:

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Listen to this to change your life -- 5 stars.  By Maire from Australia

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\"A month ago I came across Natalie's blog after googling 'project management tools' (hello SEO!), became intrigued, and followed the links to this podcast. After listening to the first episode, then the next, and the next, I found I had a whole stack of tools to turn my business location independent, successfully manage it virtually AND the inspiration to follow it through.

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Next Tuesday myself, my husband and my 5 kids leave Australia on a one way ticket to Fiji, where we plan to spend a couple of months - if all goes well! - and after that, who knows! If we can do it, you can too. Listen to this podcast through and you'll get practical tools to make it happen, loads of ideas from other entrepreneurs on marketing, management, and lifestyle, lots of inspiration, and all bound together in a cohesive, entertaining and easy to listen to way by Natalie. Thank you Natalie!\"

\nHow you can make my wish come true:\n
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  1. Open up iTunes on your laptop
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  2. Navigate to podcasts and if you are not already subscribed search for Suitcase Entrepreneur on the iTunes store
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  3. Click on my Suitcase Entrepreneur podcast when it comes up in the results (and subscribe if you want!)
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  4. Scroll down the page and you will see a section that says Customer Ratings and click on 5 stars (or what you rate it)
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  5. Just below this is Customer Review, and a link that says `Write a Review' which you should!
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Thank you! I will be making an extra special mention of all reviews in the next two weeks on Episode 50!!

","author_name":"Natalie Sisson"}