Posting food images on social media has extended the communal aspect of preparing, presenting and eating food beyond the table. For foodservice brands it offers a powerful way to deliver the drool factor right to customer’s phones. Will this powerful trend continue? How can foodservice brands, small and large, take advantage of #foodporn now, and where will instagrammable food go next? Today, we talk with Helen Langford, who has worked with foodservice brands both large and small for many years – she doesn’t like the term “food porn” but she has a lot to say about how brands can elevate their use of Instagram.
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