{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5c5638114af0443971688d5e/60a3e273cee9cf001a1fec97?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Unlikely Hikers & the Evolution of the Outdoor Industry","description":"<p>If you want to understand one of the most important developments currently taking place in the outdoor industry, then this conversation is for you. <a href=\"https://jennybruso.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Jenny Bruso</a> is the founder of <a href=\"https://www.instagram.com/unlikelyhikers/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">Unlikely Hikers</a>, and what she has started is a movement that is growing fast, and for good reason. See why.</p><p><strong>TOPICS &amp; TIMES:</strong></p><ul><li>Life, presently (1:32)</li><li>Navigating social media &amp; the digital world (3:54)</li><li>The mission of Unlikely Hikers (15:32)</li><li>Main takeaways so far from Unlikely Hikers? (27:41)</li><li>Plus-size apparel &amp; gear (31:35)</li><li>Getting real about “average” size (39:25)</li><li>Proving to gear makers that there's a market (43:36)</li><li><a href=\"https://jennybruso.com/podcast/\" rel=\"noopener noreferrer\" target=\"_blank\">Jenny’s Unlikely Hikers podcast</a> (52:06)</li></ul><p><br></p>","author_name":"BLISTER"}