\"Marketing might be how you get the first date. But to get the second and third date and hopefully form into a relationship, you have to have a brand.\" — Rain Bennett
Brand isn't your logo, your color palette, your fonts, or your tagline.
Brand is the story others tell about you. And in this solo episode, Rain breaks down exactly how to influence that story before it gets told without you. As part of the ongoing Narrative Operating System framework from his upcoming book The Chief Storytelling Officer, this episode is your practical guide to building a brand that goes deeper than decoration.
Rain walks you through two foundational tools: the Brand Pyramid and the Brand Bible. Using real-world examples from Patagonia, Liquid Death, Apple, Yeti, and even his own mother's real estate business in Eastern North Carolina, he unpacks how the most powerful brands in the world built identity, loyalty, and community.
Whether you're building something from scratch or realizing your current brand has drifted off course, this episode gives you the framework to get it back on track. From finding your one-word North Star to running a voice test on your content, Rain arms you with tools you can use this week, and a mindset that will serve your brand for the long run.
In this episode, you will learn to:
Episodes Referenced:
Book Mentioned: The Chief Storytelling Officer by Rain Bennett → Pre-order now! Release date: August 25th
Book Recommendation: If I Understood You, Would I Have This Look on My Face? by Alan Alda
For more storytelling tips and strategies, visit:
Website → https://rainbennett.com
Podcast → https://thestorytellinglabpodcast.com
Or follow along at:
TikTok → https://www.tiktok.com/@chiefstorytellingofficer
Twitter/X → https://twitter.com/rainbennett
Instagram → https://www.instagram.com/rainbennett
Facebook → https://www.facebook.com/thestorytellinglab
YouTube → https://www.youtube.com/@RainBennett
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