{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5c267bc58b414df94d0a5fd7/69a20cabe1cf48c7c1b7c149?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Real Work Behind a Great Content Strategy with Kristen Sweeney","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5c267bc58b414df94d0a5fd7/1772227720181-daa01ae5-0653-46a9-9e1a-b6ac348bafa5.jpeg?height=200","description":"<blockquote>“You can’t even begin to talk about results or impact until you actually put something out into the world.” — Kristen Sweeney</blockquote><p><br></p><p>What if the real problem with your content isn’t execution, but alignment? </p><p><br></p><p>In this episode, Kristen Sweeney, founder of Every Little Word, breaks down the invisible work behind great communication: messaging frameworks, internal clarity, operational discipline, and the codified point of view that most companies skip.</p><p><br></p><p>We explore why B2B brands struggle to articulate what they actually believe, how regulated industries can differentiate without breaking compliance, and why thought leadership without a clear stance is just noise. </p><p><br></p><p>Kristen also shares how her background in theater shaped her confidence in high-level conversations and why content operations, not just creativity, determine results. If your content feels scattered, generic, or reactive, this episode is your blueprint for fixing it at the foundation.</p><p><br></p><p>In this episode, you will learn to:</p><ul><li><strong>Clarify and codify your point of view</strong> before producing a single piece of content</li><li><strong>Extract real insight from subject matter experts</strong> instead of settling for surface-level answers</li><li><strong>Build messaging foundations</strong> that reduce friction across teams and client communication</li><li><strong>Differentiate in crowded B2B</strong> and regulated industries without sacrificing accuracy</li><li><strong>Move from informational content </strong>to perspective-driven leadership</li></ul><p><br></p><p><strong>Follow Kristen Sweeney:</strong></p><p>Website → https://www.everylittleword.com</p><p>LinkedIn → https://www.linkedin.com/in/kristensweeney</p><p><br></p><p><br></p><p><strong>For more storytelling tips and strategies, visit:</strong></p><p>Website → <a href=\"https://rainbennett.com\" rel=\"noopener noreferrer\" target=\"_blank\">https://rainbennett.com</a></p><p>Podcast → <a href=\"https://thestorytellinglabpodcast.com\" rel=\"noopener noreferrer\" target=\"_blank\">https://thestorytellinglabpodcast.com</a></p><p><br></p><p><strong>Or follow along at:</strong></p><p>TikTok → https://www.tiktok.com/@chiefstorytellingofficer</p><p>Twitter/X → https://twitter.com/rainbennett</p><p>Instagram → https://www.instagram.com/rainbennett</p><p>Facebook → https://www.facebook.com/thestorytellinglab</p><p>YouTube → https://www.youtube.com/@RainBennett</p><p><br></p>","author_name":"Rain Bennett"}