{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5c267bc58b414df94d0a5fd7/6989ffcf3d87b095b515480c?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Most Misunderstood Piece of Brand Missions","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5c267bc58b414df94d0a5fd7/1770651572814-d9f77af7-af59-4d0c-9009-ee3666c1b0a2.jpeg?height=200","description":"<blockquote>“Vision is what inspires your people. Mission is what activates and organizes them.” —Rain Bennett</blockquote><p><br></p><p>What good is a bold vision if you don’t have a mission to back it up? </p><p><br></p><p>In this solo episode, Rain Bennett breaks down why mission is the most misunderstood and most essential piece of a brand’s storytelling system. </p><p><br></p><p>Using examples from WeWork’s collapse and Airbnb’s legendary collaboration with Pixar, Rain explains how to turn abstract ideas into real-world action through a story-driven mission.</p><p><br></p><p>If your company struggles to align teams, inspire customers, or scale with clarity, the problem may not be your vision. It may be the lack of a narrative-driven mission. </p><p><br></p><p>This episode will teach you how to build one that works, aligns, and lasts.</p><p><br></p><p>In this episode, you will learn to:</p><ul><li><strong>Find the gap between vision and mission</strong> that leads to brand drift</li><li><strong>Craft a mission</strong> that functions like a plotline for your business</li><li><strong>Align internal teams </strong>and stakeholders around a shared narrative</li><li><strong>Use customer journey mapping</strong> as a story structure</li><li><strong>Translate lofty goals </strong>into repeatable action through story</li></ul><p><br></p><h4>📚 <strong>For more storytelling tips and tricks:</strong></h4><p>Visit → <a href=\"https://rainbennett.com\" rel=\"noopener noreferrer\" target=\"_blank\">https://rainbennett.com</a></p><p>Or → <a href=\"https://thestorytellinglabpodcast.com\" rel=\"noopener noreferrer\" target=\"_blank\">https://thestorytellinglabpodcast.com</a></p><p><br></p><p><strong>Or following along on...</strong></p><p>TikTok → https://www.tiktok.com/@chiefstorytellingofficer</p><p>Twitter → https://twitter.com/rainbennett</p><p>Instagram → https://www.instagram.com/rainbennett</p><p>Facebook → https://www.facebook.com/thestorytellinglab</p><p>YouTube → https://www.youtube.com/@RainBennett</p><p><br></p>","author_name":"Rain Bennett"}