{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5c267bc58b414df94d0a5fd7/67e9c4c4f6fbf271934e8142?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How to Learn, Adapt, and Build a Lasting Business on Social Media with Keenya Kelly","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5c267bc58b414df94d0a5fd7/1743372973279-cbcb2616-8ecd-43fe-a7a0-480fe5dcda2c.jpeg?height=200","description":"<blockquote>\"You have to give yourself permission to be terrible at being a business owner when you start.\" — Keenya Kelly</blockquote><p><br></p><p>In a world where social media platforms change by the week, how do you stay visible, build a loyal audience, and run a profitable business? </p><p><br></p><p>Keenya Kelly has done just that—amassing over 500,000 TikTok followers and building a thriving brand across multiple platforms. </p><p><br></p><p>In this episode of The Storytelling Lab, she sits down with Rain to talk about the reality behind going viral, how to grow your email list through short-form content, and how to avoid the burnout so many creators face.</p><p><br></p><p>They discuss strategies for platform diversification, how creators can start thinking like entrepreneurs, and what it really takes to build long-term success online. Keenya also opens up about her journey from network marketing to becoming a top-tier content strategist—and why personal growth is essential to brand growth. </p><p><br></p><p>Whether you’re just starting out or ready to scale, this episode is packed with real talk and real tactics to help you thrive in the ever-changing digital world.</p><p><br></p><p>In this episode, you will learn to:</p><ul><li><strong>Master the art and science of platform diversification</strong> by building a brand across multiple channels and driving audiences to your owned assets like email and SMS.</li><li><strong>Unlock the key to lasting success as a creator</strong> by adopting an entrepreneurial mindset and investing in your business skills.</li><li><strong>Discover the simple strategy to turn viral content into conversions</strong> using Keenya’s “sandwich method” of strategic content stacking.</li><li><strong>Build a team that supports your vision</strong> and reduces burnout so you can stay creative and consistent.</li><li><strong>Create a content funnel that nurtures and converts</strong> by focusing on opt-ins, micro-offers, and community building.</li></ul><p><br></p>","author_name":"Rain Bennett"}