{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5c267bc58b414df94d0a5fd7/66460fbce6c7300013151687?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Most Important Sentence in Your Story","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5c267bc58b414df94d0a5fd7/1715867561754-42d432bc41496544c633b4911e6b8757.jpeg?height=200","description":"<p>The hardest part of creating a powerful story is knowing what to keep and what to cut?</p><p><br></p><p>If you lose your audience's attention for just a second, most likely they are gone. But you also have to fight against a daily decreasing budget, and creative teams disagreeing, and all the other things that a business owner has to deal with when it comes to marketing.</p><p><br></p><p>So what if I told you that I have an easy little technique you can use that I stole from a Pixar storyboard artist? Would you listen?</p><p><br></p><p>And guess what... you can just as easily apply it to your written stories as your visual ones!</p><p><br></p><p>In this episode, you will learn how to:</p><ul><li>Determine the most important scene, shot, or sentence of your story.</li><li>Understand how to choose secondary and tertiary information to complement the most important content</li><li>Sequence your story in a way that maximizes contrast and conflict, and therefore maximizes engagement of your audience</li></ul>","author_name":"Rain Bennett"}