{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5bc20be0d11b0b6f30ec1467/5ee948988b3a7f45c0abdf14?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Episode 30 | Early takes on Marketing during Covid-19 and What Will Stick?","description":"<p>As everyone has experience COVID in their own individual ways. The economic, emotional and physical downturn of folks being told to stay in their homes and come out as needed has changed</p><p>ALL consumption.&nbsp;</p><p><br></p><p>What’s also changed is every marketers approach on HOW we encourage</p><p>consumption of wants and needs of consumers&nbsp;</p><p><br></p><p><em>Opener: Sentiment and current experience</em></p><p><em> during COVID</em></p><ul><li><em>What industries, products will be able to survive or die during and after COVID?&nbsp;</em></li><li><em>Quote: “How companies respond to that very question [allowing employees back to work</em></li><li><em> too soon]&nbsp;is going to define their brand for decades” - Mark Cuban - Billionaire Entrepreneur&nbsp;</em></li></ul><p><br></p><p><em>Topic 1: How Digital Marketing will change</em></p><p><em> after COVID:&nbsp;</em><a href=\"https://martechseries.com/mts-insights/guest-authors/three-ways-digital-marketing-will-change-post-covid-19/\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Martech</em></a></p><p><a href=\"https://martechseries.com/mts-insights/guest-authors/three-ways-digital-marketing-will-change-post-covid-19/\" rel=\"noopener noreferrer\" target=\"_blank\"> Article</a></p><ul><li>Cost Savings - Creative and Content Production&nbsp;</li><li>Increase in Direct 1:1 Consumer Marketing&nbsp;(rise of ecommerce)&nbsp;</li><li>Marketing Agility Becomes Norm (shift in messaging, advertising) - Letter’s we’ve</li><li>got for d</li></ul><p><br></p><p><em>Topic 2: Successes &amp; Failures in COVID</em></p><p><em> Marketing&nbsp;</em></p><ul><li>Virtual Experiences: Verzuz Battles spawned from DNice&nbsp;</li><li>Ad Trends: Brands turning into public service announcements (i.e. Youtube #withme)&nbsp;</li></ul>","author_name":"Gotham Podcast Studios"}