{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5bb3c34841b240784593315f/6407d0cab4fca80011477727?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Charm Pricing: Why Over 60% of Prices End in the Number 9","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5bb3c34841b240784593315f/1585323579118-01b7ad8479d76000fea7e38f0955b575.jpeg?height=200","description":"<p>The alluring thing about 99-cent pricing (known as charm pricing) is that it feels like a sale price. It's a game stores have played with us for decades. Learn about charm pricing, the anchor effect of a price ending in 9 or 99, and whether it's right for your product or service.</p><p><br></p><p>Topics:</p><ul><li>Charm pricing: higher prices ending in a \"9\" will actually outperform lower prices – on the very same product (typically)</li><li>Vanity pricing for considered purchases (HNW or luxury goods)</li><li>5s are not good. $5000 is especially bad. #anecdotal</li><li>How to know if your brand aligns with charm pricing or vanity pricing</li><li>Historic marketing inspiration story: the successful marketing strategy that launched the Chicago Daily News for 1 cent in 1875 even though there weren't enough pennies in circulation</li></ul><p><br></p><p>ThinkersOne videos: </p><p>Buy a personalized video greeting for your team or a Zoom drop-in or keynote on ThinkersOne:</p><p><a href=\"https://thinkersone.com/collections/featured-though-leaders/products/emily-binder?variant=41990647480488\" rel=\"noopener noreferrer\" target=\"_blank\">https://thinkersone.com/collections/featured-though-leaders/products/emily-binder?variant=41990647480488</a></p><p><br></p><p>Rate / review / subscribe to this show as a podcast or Alexa Flash Briefing: <a href=\"https://emilybinder.com/flash-briefing/\" rel=\"noopener noreferrer\" target=\"_blank\">emilybinder.com/podcast</a></p><p><br></p><p>Follow me/connect:</p><p><a href=\"https://emilybinder.com/\" rel=\"noopener noreferrer\" target=\"_blank\">My website</a> | <a href=\"https://www.linkedin.com/in/emilybinder/\" rel=\"noopener noreferrer\" target=\"_blank\"><u>LinkedIn</u></a> | <a href=\"https://twitter.com/emilybinder\" rel=\"noopener noreferrer\" target=\"_blank\"><u>Twitter</u></a> | <a href=\"https://www.instagram.com/wealthvoiceai/\" rel=\"noopener noreferrer\" target=\"_blank\"><u>Instagram</u></a> | <a href=\"https://www.tiktok.com/@emily_binder\" rel=\"noopener noreferrer\" target=\"_blank\">TikTok</a> | <a href=\"https://www.youtube.com/@EmilyBinder/featured\" rel=\"noopener noreferrer\" target=\"_blank\"><u>YouTube</u></a> | <a href=\"https://emilybinder.com/email/\" rel=\"noopener noreferrer\" target=\"_blank\"><u>Get email updates</u></a></p><p><br></p>","author_name":"Emily Binder"}