Super Bowl LIV ads: which brands were heard? Lots of commercial music - borrowed pop culture. Who is creating new culture? Example: I tweeted:
It’s one after another. “Paint It Black” in @pepsi ad. “Reach Out I’ll Be There” in @HeinzKetchup_US ad. Both could have used some neat audio marks b/c both CPGs make a recognizable sound when you open them. Taste & sound are mighty sensory and recall triggers. #brandbowl #sbads","author_name":"Emily Binder"}