{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5b9048d7ccdae177435e1460/5eb87fdfa065f09e3d825bf6?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"069 - Steve Pratt: Podcasts - Your Brand's Unfair Advantage","description":"<p>What makes a good podcast? How about a great podcast? In this episode, Emily and Steve discuss the best ways to create a valuable message to grow your podcast audience as well as how companies should be approaching podcasting as a new form of content marketing. </p>","author_name":"Emily Binder"}