{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5b9048d7ccdae177435e1460/5d083742f85e112340dfc5b9?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"039 - Katherine Prescott: Alexa Privacy & Echo Show 5","description":"<p>Katherine Prescott is the Founder &amp; Editor of <a href=\"https://voicebrew.com/\" target=\"_blank\">VoiceBrew</a>, a digital media company dedicated to helping people get the most out of Alexa. We discussed <strong>privacy</strong> on Amazon Alexa as well as the future of <strong>#voicefirst advertising</strong> in light of which tech company's business model has true alignment with the end user, examining Amazon, Apple, Google, and Facebook.</p><p><br></p><p><br></p><h2>Topics and timestamps:</h2><p><br></p><ul><li>Privacy - Amazon Alexa - is she recording?</li><li>Amazon Echo Show 5 announcement - new features, especially for greater privacy and user data control</li><li>When is Alexa recording vs listening?</li><li>How do I control my privacy settings on Alexa?</li><li>3.10 This privacy dialogue is healthy - it improves voice assistants for consumers</li><li>Echo Show 5 has a new camera shutter and the ability to say “Alexa, delete everything I said today”</li><li>4.20 Alexa app is not the focus</li><li>5.00 Discoverability is the ultimate challenge</li><li>5.05 It’s called the 5 but this refers to the 5.5 inch screen - is same as third gen echo</li><li>5.10 Why the Echo Show 5 is such a big deal - compelling land grab for affordable smart display space</li><li>6.10 Like the shift from radio to TV, third party Alexa skills will improve dramatically because of multi-modal</li><li>10.04 Will smart display pave the way for advertising? Banner even? Less intrusive than voice? Alexa diplsay ads?</li><li>10.50 Emily: sponsorship and brand preference will be paid for - that will be the advertising, unlike previous digital like banner ads or PPC</li><li>11.30 Katherine: Tech giants are shifting toward privacy as a feature</li><li>13.15 Business model and alignment - Amazon, Apple, Google, Facebook. Great point from Katherine.</li><li>14.02 Google's pitch: we provide free services and collect your data.</li><li>14.27 Think of privacy in broader context - we are in the early innings of voice&nbsp;</li></ul><p><br></p><p>Sources:</p><ol><li>Echo Show 5: <a href=\"https://www.techradar.com/news/amazon-echo-show-5-everything-you-need-to-know\" target=\"_blank\">https://www.techradar.com/news/amazon-echo-show-5-everything-you-need-to-know</a></li><li>\"Buried in this&nbsp;<a href=\"https://techcrunch.com/2019/05/29/amazon-just-launched-a-90-5-5-inch-echo-show/\" target=\"_blank\">morning’s Echo Show 5 announcement</a>&nbsp;are a couple of new security features worth highlighting. In addition to the inclusion of a built-in camera shutter on the new smart display are a pair of&nbsp;<a href=\"https://crunchbase.com/organization/echo\" target=\"_blank\"><strong>Echo&nbsp;</strong></a>&nbsp;commands that let users delete voice recordings with an Alexa command.\" -<a href=\"https://techcrunch.com/2019/05/29/amazon-adds-alexa-delete-what-i-said-today-command/\" target=\"_blank\">https://techcrunch.com/2019/05/29/amazon-adds-alexa-delete-what-i-said-today-command/</a></li></ol><p><br></p><p><br></p><h2>Get in touch with Katherine Prescott:</h2><p>Twitter: <a href=\"https://twitter.com/kbprescott\" target=\"_blank\">@kbprescott</a></p><p>Instagram: <a href=\"https://www.instagram.com/voicebrew/\" target=\"_blank\">@voicebrew</a></p><p>Voicebrew.com</p>","author_name":"Emily Binder"}