{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5b9048d7ccdae177435e1460/5c8f1cb5f506fcf9383f51d7?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"032 - Simple Works: Voice Marketing for Brands with Michelle Excell","description":"<p>My SXSW interview with <a href=\"http://theantipodean.us/\" target=\"_blank\">Michelle Excell of The Antipodean</a>. Michelle is an innovation strategist in the emerging technology space.</p><p><br></p><p>Show notes and timestamps:</p><p><br></p><p>What is an Antipodean?</p><p>01:41 Discussing voice and Michelle’s clients: what are you noticing with recent briefs?</p><p><br></p><p>02:25 Brands are interested invoice but unsure where to start</p><p><br></p><p>02:40 Some agencies are jumping in head first</p><p>&nbsp;</p><p>04:15 Brands must start somewhere: they should start small with voice marketing and smart speakers</p><p><br></p><p>04:50 Consider voice or AI within chat bots or retail where people will spend more time</p><p><br></p><p>5.08 Find contextual places where customers really interact</p><p><br></p><p>05:14 Is it worth doing a single use or delightful skill or should skills be intended for repeat use?</p>","author_name":"Emily Binder"}