{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5b8987fb8ca6d2e42f7d01e1/6862be83f1f2337369619584?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Chris Dreyer on Fixing Law Firm Marketing and Building Authority in a Changing SEO World","description":"<p>Most personal injury attorneys waste thousands every month on marketing that does not create authority or real clients.</p><p><br></p><p>In this episode of the Garlic Marketing Show, Ian Garlic sits down with <strong>Chris Dreyer</strong>, CEO of Rankings.io, to reveal how law firms can transform their marketing strategies in today’s AI-driven world.</p><p><br></p><p>Chris explains how to fix the biggest mistakes law firms make, how SEO is evolving, and how firms can build a brand that outlasts Google Ads.</p><p>He also shares powerful lessons law firms can learn from Geico and State Farm, and how smart branding wins the best clients.</p><p><br></p><p>🎯 Chris also talks about his book, <em>Personal Injury Lawyer Marketing,</em> and shares insights from launching PIMCon (Personal Injury Marketing Conference).</p><p>If you are serious about growing your law firm in 2025 and beyond, watch this episode and subscribe for more strategies from the world’s top marketers and attorneys.</p><p><br></p><h3><u>What You’ll Learn:</u></h3><p><br></p><ul><li>The Biggest Marketing Mistake Law Firms Make (And How to Fix It)</li><li>Building a Standout Brand Instead of Blending In With Generic Ads</li><li>Beyond Google Ads – How Diversifying Marketing Channels Boosts Results</li><li>Why Multi-Channel Marketing (SEO, PPC, Social TV) Wins in the Long Run</li><li>What Law Firms Can Learn From Geico and State Farm About Branding</li><li>Applying Insurance Company Strategies to Your Law Firm Marketing</li></ul><p><br></p><h3><u>Connect with Chris Dreyer:</u></h3><p><br></p><ul><li>Website - <a href=\"https://rankings.io/\" rel=\"noopener noreferrer\" target=\"_blank\">https://rankings.io/</a></li><li>LinkedIn - <a href=\"https://www.linkedin.com/in/chrisdreyerco/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/chrisdreyerco/</a></li><li>Instagram - <a href=\"https://www.instagram.com/chrisdreyerco\" rel=\"noopener noreferrer\" target=\"_blank\">@chrisdreyerco</a></li><li>Podcast - <a href=\"https://rankings.io/pim\" rel=\"noopener noreferrer\" target=\"_blank\">https://rankings.io/pim</a></li></ul><p><br></p><h3><u>Resources:</u></h3><p><br></p><ul><li><a href=\"https://www.linkedin.com/in/iangarlic/\" rel=\"noopener noreferrer\" target=\"_blank\">Connect with Ian</a></li><li><a href=\"http://videocasestory.com/tacklebox\" rel=\"noopener noreferrer\" target=\"_blank\">Download a Tackle Box!</a></li><li><a href=\"https://www.videocasestory.com\" rel=\"noopener noreferrer\" target=\"_blank\">Supercharge your marketing and grow your business with video case stories today!</a></li><li><a href=\"https://calendly.com/daniparnell/discovery-call?month=2022-02\" rel=\"noopener noreferrer\" target=\"_blank\">Book a Discovery Call Today with Our Experts</a></li><li><a href=\"http://crewstube.com\" rel=\"noopener noreferrer\" target=\"_blank\">Subscribe to the YouTube Channel</a></li></ul><p><br></p>","author_name":"Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, their stories of failure and success. Ian also works live to create video marketing strategies."}