{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5b8987fb8ca6d2e42f7d01e1/67c1ffc5c003bff532175fd9?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Ralph Burns on Scaling Ads and Mastering Multi-Channel Marketing for Business Growth","description":"<p>Your ads are lying to you. Meta says you have a 4X ROAS. So does Google. So does YouTube. But where is your actual revenue coming from?</p><p><br></p><p>In this episode of the Garlic Marketing Show, Ralph Burns, Founder &amp; CEO of Tier 11, reveals why most businesses waste ad spend chasing misleading metrics and how to fix it. Plus, Ad platforms want credit for every sale, but if you don’t know which channels actually work, you’re wasting money and missing real growth opportunities.</p><p><br></p><p>If your ads aren’t scaling or your data is leading you in the wrong direction, connect with Ralph Burns at tier11.com.</p><p><br></p><h3><u>What You’ll Learn:</u></h3><p><br></p><ul><li>Why ROAS Inside Ad Platforms Doesn’t Tell the Full Story</li><li>The Biggest Mistake Ad Agencies Make That Keeps Businesses Stuck Instead of Scaling</li><li>How to Track Customer Journeys Across Facebook, Google, YouTube, and Email</li><li>Why Most Black Friday and Holiday Campaigns Fail</li><li>How Tier 11 Helps Brands Clean Up Analytics and Scale the Right Ads</li></ul><h3><br></h3><h3><u>Connect with Ralph Burns:</u></h3><p><br></p><ul><li>Website - <a href=\"https://www.tiereleven.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.tiereleven.com/</a></li><li>Linkedin - <a href=\"https://www.linkedin.com/in/ralphburns/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/ralphburns/</a></li></ul><p><br></p><h3><u>Resources:</u></h3><p><br></p><ul><li><a href=\"https://www.linkedin.com/in/iangarlic/\" rel=\"noopener noreferrer\" target=\"_blank\">Connect with Ian</a></li><li><a href=\"http://videocasestory.com/tacklebox\" rel=\"noopener noreferrer\" target=\"_blank\">Download a Tackle Box!</a></li><li><a href=\"https://www.videocasestory.com\" rel=\"noopener noreferrer\" target=\"_blank\">Supercharge your marketing and grow your business with video case stories today!</a></li><li><a href=\"https://calendly.com/daniparnell/discovery-call?month=2022-02\" rel=\"noopener noreferrer\" target=\"_blank\">Book a Discovery Call Today with Our Experts</a></li><li><a href=\"http://crewstube.com\" rel=\"noopener noreferrer\" target=\"_blank\">Subscribe to the YouTube Channel</a></li></ul><p><br></p><p><br></p>","author_name":"Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, their stories of failure and success. Ian also works live to create video marketing strategies."}