{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5b8987fb8ca6d2e42f7d01e1/61f320ef4ccc17001356933a?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How Ashley McManus Grew a B2B Company to be Acquired for $76.5 Million","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5b8987fb8ca6d2e42f7d01e1/show-cover.png?height=200","description":"<p>When you’re aiming to have your business be acquired, there is a marketing strategy that goes behind it. Ian Garlic talks to Ashley McManus, an expert who helped Affectiva be acquired for $76.5 million. Together, they discuss the differences and similarities between B2B and B2C marketing. Ashley also discusses how podcasts lead to acquisition and where to get started with B2B startup marketing. </p><p><br></p><h3><u>What You’ll Learn:</u></h3><ul><li>B2B and B2C Marketing: The Differences and Similarities</li><li>Translating Science and Technology into Product Marketing</li><li>Marketing Strategies for Startups that Need Funding and Product Goals</li><li>Using a PR Agency to Measure Success</li><li>Repurposing Emotion AI Summit</li><li>How Podcasts Lead to Acquisition</li><li>Where to Get Started with B2B Startup Marketing</li><li>Using Customer Stories When Customers Want to Be Anonymous</li></ul><p><br></p><h3><u>Connect with Ashley:</u></h3><p><a href=\"https://www.ashleyemcmanus.com/about.html\" rel=\"noopener noreferrer\" target=\"_blank\">Ashley McManus</a></p><p><a href=\"https://www.linkedin.com/in/ashleyosgood/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></p><p><br></p><h3><u>Resources:</u></h3><p><a href=\"https://www.linkedin.com/in/iangarlic/\" rel=\"noopener noreferrer\" target=\"_blank\">Connect with Ian</a></p><p><a href=\"https://calendly.com/daniparnell/15min\" rel=\"noopener noreferrer\" target=\"_blank\">Book a Discovery Call Today with Our Experts</a></p><p><a href=\"http://crewstube.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Subscribe to the YouTube Channel</a></p>","author_name":"Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, their stories of failure and success. Ian also works live to create video marketing strategies."}