{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5b8987fb8ca6d2e42f7d01e1/61f2b65352364800122d7bec?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How to Get a Free SEO Strategy for Your B2B SaaS with Ken Marshall","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5b8987fb8ca6d2e42f7d01e1/show-cover.png?height=200","description":"<p>For a B2B SaaS company, it can be difficult to create an effective lead generation strategy. Maybe your business gets fast leads at first, but they falter over time. Maybe you’re hardly making sales to begin with. Ian Garlic talks to Ken Marshall, the Chief Growth Officer at RevenueZen, about how to get a free SEO strategy for your B2B SaaS.&nbsp; Ken discusses his LinkedIn strategy and how to become a thought leader in your industry on the platform. You’ll also discover the ultimate 15-Point Keyword Mapping Strategy.</p><p><br></p><h3><u>What You’ll Learn:</u></h3><ul><li>How to Get Leads Quickly and Then Over Time</li><li>Creating a B2B SaaS Inbound Strategy</li><li>What Happens When Inbound Leads Don’t Convert</li><li>The Trend Killing Outbound Sales in B2B SaaS</li><li>How to be a Thought Leader for Your Business on LinkedIn</li><li>The Problem with Your LinkedIn Messaging Strategy</li><li>How to do Keyword Research for a B2B SaaS Company</li><li>Ultimate 15-Point Keyword Mapping Strategy</li><li>Simple Strategy to Optimize Your Landing Pages</li></ul><p><br></p><h3><u>Connect with Ken:</u></h3><p><a href=\"https://revenuezen.com/\" rel=\"noopener noreferrer\" target=\"_blank\">RevenueZen</a></p><p><a href=\"https://www.linkedin.com/in/kennethdwmarshall/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></p><p><br></p><h3><u>Resources:</u></h3><p><a href=\"https://search.google.com/search-console/about\" rel=\"noopener noreferrer\" target=\"_blank\">Google Search Console</a></p><p><a href=\"https://analytics.google.com/analytics/web/provision/#/provision\" rel=\"noopener noreferrer\" target=\"_blank\">Google Analytics</a></p><p><a href=\"https://datastudio.google.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Google Data Studio</a></p><p><a href=\"https://tagmanager.google.com/#/home\" rel=\"noopener noreferrer\" target=\"_blank\">Google Tag Manager</a></p><p><a href=\"https://moz.com/moz-pro-free-trial?utm_medium=cpc&amp;utm_source=google&amp;utm_campaign=Brand%20-%20Exact%20%7C%20NA&amp;utm_adgroup=Brand%20-%20Exact%20-%20Moz&amp;utm_term=moz&amp;gclid=Cj0KCQiA_8OPBhDtARIsAKQu0gbf4TrtWVz42yGXPFTITMFqhVKAE7TqpTtgdCyjObynJPE5Sjqi-lQaAo3HEALw_wcB\" rel=\"noopener noreferrer\" target=\"_blank\">Moz Free Trial</a></p><p><a href=\"https://www.contentharmony.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Content Harmony</a></p><p><a href=\"https://www.semrush.com/lp/sem/en/?kw=sem%20rush&amp;cmp=US_SRCH_Brand_Semrush_EN&amp;label=brand_semrush&amp;Network=g&amp;Device=c&amp;utm_content=523129198277&amp;kwid=kwd-12358836603&amp;cmpid=11915062068&amp;agpid=124220905837&amp;BU=Brand_Semrush&amp;extid=&amp;adpos=&amp;gclid=Cj0KCQiAosmPBhCPARIsAHOen-N5tIYc4qPCKcIhCRg4bhTRJclf96FT6CmLwLho88Uqy2Lklpr6AmcaAr36EALw_wcB\" rel=\"noopener noreferrer\" target=\"_blank\">SEMrush</a></p><p><a href=\"https://www.screamingfrog.co.uk/\" rel=\"noopener noreferrer\" target=\"_blank\">Screaming Frog</a></p><p><a href=\"https://www.woorank.com/?utm_term=&amp;utm_campaign=&amp;utm_source=adwords&amp;utm_medium=ppc&amp;hsa_acc=8395261436&amp;hsa_cam=13455285326&amp;hsa_grp=130751679064&amp;hsa_ad=528966474864&amp;hsa_src=g&amp;hsa_tgt=dsa-1333292000616&amp;hsa_kw=&amp;hsa_mt=&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gclid=Cj0KCQiAosmPBhCPARIsAHOen-PvwvKTP1n3qnfZRNqGWd8WkOKUMXydRiv25qgn-Ph2t1rsY6wDMuoaArydEALw_wcB\" rel=\"noopener noreferrer\" target=\"_blank\">WooRank</a></p><p><br></p><p><a href=\"https://www.linkedin.com/in/iangarlic/\" rel=\"noopener noreferrer\" target=\"_blank\">Connect with Ian</a></p><p><a href=\"https://calendly.com/daniparnell/15min\" rel=\"noopener noreferrer\" target=\"_blank\">Book a Discovery Call Today with Our Experts</a></p><p><a href=\"http://crewstube.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Subscribe to the YouTube Channel</a></p>","author_name":"Video Marketing Expert Ian Garlic discusses whats working RIGHT now with top marketers, their stories of failure and success. Ian also works live to create video marketing strategies."}