{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5b746c3f6ffab66a4f52c5e0/6a8315894394d6874b255674?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#402) Personal Branding for People Who Hate Self-Promotion | Vanessa Errecarte","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5b746c3f6ffab66a4f52c5e0/1786975550894-cfd84da8-8d0f-427d-a75d-004d1da84888.jpeg?height=200","description":"<p>Personal branding, self-promotion, getting noticed. If those phrases make you uncomfortable, you are not alone. Self-promotion is often feels strange, possibly because of others’ perceptions of us, fear of rejection, or fear of failure.</p><p>&nbsp;</p><p>I know many of you job seekers know the importance of branding. (LinkedIn, resume, how we show up to interviews). The concept is there, but the execution is difficult.</p><p>My next guest Vanessa Errecarte tells us that self-promotion doesn’t have to be stressful, time-consuming, or inauthentic. In fact, she teaches one of the nation’s only MBA courses on personal branding and her new book,<a href=\"https://www.amazon.com/Valuable-Visible-Redefining-Personal-Branding/dp/1394395000?ref\" rel=\"noopener noreferrer\" target=\"_blank\"> <strong><em>Valuable &amp; Visible: Redefining Personal Branding by Leading With Impact Over Image</em></strong></a>, rejects legacy definitions of personal branding focused on self-promotion and instead shows how to build a service-based, credible, and authentic digital reputation that can help you achieve your wildest professional goals.</p><p><br></p><p>Resources from the show:</p><p><br></p><p><strong>Order Vanessa's book</strong>: https://www.amazon.com/Valuable-Visible-Redefining-Personal-Branding/dp/1394395000?ref</p><p>Free Resume Critique: https://www.letseatgrandma.com</p><p><br></p><p><br></p>","author_name":"Let's Eat, Grandma Resume Services"}