Watching a game can be more than entertainment. It can give people a reason to gather, a way to start a conversation, and a shared identity that lasts beyond the final score.
Todd Rogers, Weatherhead Professor of Public Policy at Harvard Kennedy School, explores the science of sports fandom and social connection. He explains why so many fans watch games alone, how a simple invitation can encourage people to watch together, and why the rituals of a sports season can help create and sustain friendships. Rogers also discusses how teams and leagues can make fan-to-fan connection part of the experience, from shared viewing to stadium activations and merchandise that sparks conversation.
The Wharton Moneyball team also breaks down the analytics behind the Brewers' winning approach, the college football playoff race, and the latest NFL developments.
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