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In episode 11 of the new Awaken The Possibilities Podcast, Host Terry Wildemann interviews Wendy Lipton-Dibner on \"Focus On Impact”. Awaken the Possibilities Podcast features successful entrepreneurs and intuitive leaders who offer insights on how to attract success in business and life.
ABOUT Wendy Lipton Dibner
WENDY LIPTON-DIBNER, M.A. is a 5-time bestselling author and internationally-recognized authority on business acceleration through Impact Strategy and Ethical Influence. A social researcher by training and entrepreneur by choice, Wendy has built 10 multimillion-dollar retail and service businesses of her own, and helped thousands of Fortune, healthcare, entrepreneurial, and non-profit organizations increase revenues exponentially by making a measurable difference in people’s lives. As president and CEO of Professional Impact, Wendy has touched millions of lives through her bestselling books, world-class speaking engagements, sold-out live events, popular media appearances, and online training programs. She’s presented at the United States Senate and serves as a trusted advisor to top influencers, executives, entrepreneurs, and credentialed experts worldwide. Forbes calls Wendy’s strategies, “The secret to success in business,” and Inc. describes Wendy’s Focus On Impact® strategic map as, “Your path to profitable success.”
Website URL:: https://professionalimpact.com
Facebook Page: https://facebook.com/wendyliptondibner
Linkedin: https://linkedin/in/wendyliptondibner
Twitter: https://twitter.com/ImpactExpert
About Terry Wildemann:
Terry Wildemann is the owner of Intuitive Leadership® and a Business and Resilience Accelerator, Speaker and Certified Executive Coach.
Terry's specialty is working with tired, unhealthy, close-to-burned-out entrepreneurs and professionals and helps them leap off the stress hamster wheel. They evolve into unstoppable stress resilient intuitive leaders and practical business mystics. Terry’s timely message guides clients and students to integrate intuition, stress resilience, positive communications and leadership with grounded business systems to achieve success by positively serving and influencing others. Her leadership experience includes owning a manufacturing company, image consulting company, leadership and holistic education center.
Terry is a best selling author of The Enchanted Boardroom: Evolve Into An Unstoppable Intuitive Leader.
Website URL:: www.IntuitiveLeadership.com
Facebook Page: www.Facebook.com/intuitiveleader
Facebook Group: www.Facebook.com/groups/AwakenThePossibilities
Linkedin: www.LInkedin.com/in/TerryWildemann
Twitter: www.twitter.com/terrywildemann www.twitter.com/leaderintuition
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TRANSCRIPT
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Terry Wildemann: Welcome everyone to this episode of awaken the possibilities. I'm your host, Terry will demand. And as you know, I work with stressed and close to burn down entrepreneurs.
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Terry Wildemann: And help them leap off the hamster wheel of life and shift into calm ease and flow and the result is they are resilient unstoppable intuitive leaders and practical business mystics
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Terry Wildemann: And my guests all complement what I do and Today's guest is someone who I absolutely adore. You've never heard me say that on the show I
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Terry Wildemann: Door. This next guest. She and I have so much in common. Yes, I am curious, she's blonde, but we're opposites, but we have so much in common.
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Terry Wildemann: And I remember when I went when I first met her. I sat in on her four day program.
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Terry Wildemann: And I walked out just vibrating and I'm thrilled to share with you the energy of this amazing woman. So without further ado,
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Terry Wildemann: Allow me to introduce you to Wendy Lipton diviner she is a five time best selling author and internationally recognized authority.
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Terry Wildemann: On business acceleration through impact strategy and ethical influence. She's a social researcher by training and entrepreneur by choice. She has built $10 million retail and service businesses of her own.
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Terry Wildemann: 10 multimillion let me rephrase that 10 multimillion dollar retail service businesses and help thousands of fortune.
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Terry Wildemann: Healthcare entrepreneurial and nonprofit organizations increase revenues exponentially by making a measurable difference in people's lives.
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Terry Wildemann: As President and CEO of professional impact Wendy has touched millions and I guarantee you it's been millions
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Terry Wildemann: Of lives through her best selling books, world class speaking engagements sold out live events popular media appearances and online training programs.
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Terry Wildemann: She's presented at the United States Senate and serves as a trusted advisor to top influencers executive entrepreneurs and credentialed experts worldwide.
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Terry Wildemann: Forbes calls Wendy strategies. The secret to success in business and Inc describes Wendy's focus on impact strategic map as your path to profitable success. Welcome to awaken the possibilities, miss, Wendy.
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Wendy Lipton-Dibner: Terry, I, I, if I were any more excited about being with you. I would have to like jettison straight out, I've really been looking forward to this. It's so good to see
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Terry Wildemann: Well, the feeling is mutual and it is great to see you and I'm honored to have you on my podcast I truly am because
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Terry Wildemann: I love your message so much and it needs to be heard your expertise, your experiences, your stories are so juicy and powerful that quite frankly
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Terry Wildemann: I want to share them with my audience. So I know that you began as a researcher and a teacher at a university. And I'm curious. How did you leap from opening tense it from being a professor to opening 10 successful businesses that that's that's quite the launch
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Wendy Lipton-Dibner: It is. It's, I love the question because it's one of my favorite stories and it is what started this. And one of the things that you say so beautifully, you know, in terms of of trusting your intuition and listening.
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Wendy Lipton-Dibner: To what you're being told. Right. I never wanted to be a researcher, that was never my goal is, you know, I wanted to be with Barbra Streisand. I mean, there was
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Wendy Lipton-Dibner: No zero plan to be a teacher or researcher, I went to graduate school because my family told me to which is a boring story that led to a really exciting adventure. Right.
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Wendy Lipton-Dibner: So in the middle of presenting a research report, I got recruited to do this research study straight out of grad school, which was a gift.
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Wendy Lipton-Dibner: And I left and took this position teaching and doing research. And one of the research studies that I was putting in charge of
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Wendy Lipton-Dibner: Was to evaluate a new alcoholism. Treatment Center at a time when this was brand new. Alright, so, so we're going to date ourselves here, right. So this was back in the early 80s.
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Wendy Lipton-Dibner: And in that time, people were just starting to ask questions like, is alcoholism, a disease or is it a social problem. So this hospital had developed a treatment that they wanted evaluated and that's what I was directed to do
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Wendy Lipton-Dibner: Now three years into the study, we get a letter from the United States Senate.
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Wendy Lipton-Dibner: That they too are looking at alcoholism and many other health issues to determine whether or not their diseases because and here's the political piece.
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Wendy Lipton-Dibner: If they are, then the next question that Congress needed to decide was should it be covered by something new, everybody was talking about called health insurance.
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Wendy Lipton-Dibner: Right. So we go back a ways. This was in the early days of the HMO right
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Wendy Lipton-Dibner: So we were asked to come and present the report. And so in that moment on for the next six months, every single day six hospital attorneys crammed into my tiny little eight by eight cubicle to watch what I was doing.
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Wendy Lipton-Dibner: And everything I wrote down, they would look at and they would raise their eyebrows and they'd say,
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Wendy Lipton-Dibner: Maybe you could just see it this way or, you know, I think you should put a comma there, or do you really have to include that number.
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Wendy Lipton-Dibner: One of the things we were taught in graduate school, Terry. And I know you know if you talk to the data enough. They'll confess to anything.
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Wendy Lipton-Dibner: And what the attorneys were doing in their own really logical and not illegal way was getting me to torture the data so that it would present the hospital in a better light.
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Terry Wildemann: And
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Wendy Lipton-Dibner: It wasn't illegal. It wasn't ethical from my, like, you know, 21 year old perspective. Right. Um. So long story short, we end up in Washington, DC, ready to present this report.
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Wendy Lipton-Dibner: I had worked in and worked it and I'm the morning I'm supposed to start presenting I opened my book and it's not the report I had written
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Wendy Lipton-Dibner: It's the one they had
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Wendy Lipton-Dibner: Altered at the last minute to make sure all the T's were crossed and I's are dotted
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Wendy Lipton-Dibner: But I didn't recognize it and I didn't know what would come when I turned the page and it scared me. I was afraid to stand in front of the Senate and say things that I wasn't sure were true.
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Wendy Lipton-Dibner: If none of understand none of it was alive, but I got frightened and so instead of just forging forward and reading it. I had to make a decision in that moment.
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Wendy Lipton-Dibner: And it's a decision. I think that a lot of entrepreneurs make at some point in our career we're faced with a moment where we have to decide what we do next.
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Wendy Lipton-Dibner: The question I was asking myself, is do I speak what I know, or do I read this and I just, you know, I heard this voice in my head. That was about trusting myself about following integrity.
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Wendy Lipton-Dibner: And trusting the data. So I opened my mouth and I just started to talk about this study. I mean, nobody knew it better than me. Right. I was managing the darn thing.
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Wendy Lipton-Dibner: And as soon as I went off script. My boss on one side of me and the hospital director on the other kind of grabbed me and all the male attorneys that were behind me, you could hear their breathing change.
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Wendy Lipton-Dibner: And I got scared. Again, but I couldn't stop. I couldn't stop. And so I forged ahead and the long and short of this is that by the time we finished.
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Wendy Lipton-Dibner: The senators made a decision that in fact what the hospital was doing was awesome. And what we had found was life changing.
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Wendy Lipton-Dibner: And they made a decision that alcoholism is a disease and because of that millions of people have been served through their insurance and medical intervention ever since. But there's no way I could have known that.
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Wendy Lipton-Dibner: What I learned that day was two really important lessons that I've carried with me that launched it all for me one.
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Wendy Lipton-Dibner: Is that I really have to know that what I do makes an impact and that one woman standing there making an ethical decision and doing what she believes is right.
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Wendy Lipton-Dibner: Can go on to make a massive impact in the world that I knew. On that day. The other thing I learned was I couldn't be an employee. I just couldn't follow other people's roles. So I went back to the university I quit my job.
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Wendy Lipton-Dibner: And that night, my hairdresser came to my home to do my hair and she brought a bottle of wine to celebrate the fact that I had quit. Now, you have to understand directing and alcoholism study for three years. I hadn't had a sip of anything.
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Wendy Lipton-Dibner: And so about one glass in and I was ready to roll. And I came up with an idea that she and I should open a hairdressing salon and show the world that you could make more money by focusing on impact than by focusing on money.
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Wendy Lipton-Dibner: Stayed up all night wrote a one page proposal walked into a bank. The next day, and told them my intention was to open a social laboratory to prove that business could be more effective if we stop thinking about money.
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Wendy Lipton-Dibner: And put all of our focus on to making a measurable difference in people's lives and they were intrigued. They wrote me a check for $50,000 which at the time was a fortune.
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Wendy Lipton-Dibner: And then I opened my first business and never looked back.
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Terry Wildemann: Thank you for sharing such an amazing story.
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Terry Wildemann: You've got an emotion is huge because that has been we share the mantra people first put service. First, the rest is going to flow.
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Terry Wildemann: verity comes after you focus on service from the heart, not from here, from the heart rate. Absolutely. So
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Terry Wildemann: Congratulations, because that really is a phenomenal, phenomenal accomplishment and you trusted your intuition, you trusted you're wiser, what I call my your wise inner guidance system wake and the people behind you taught those people your bosses and the lawyers and lesson.
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Wendy Lipton-Dibner: And I did never, never hired girl from Manhattan. That's when I talk to you.
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Terry Wildemann: I love it, I love it. Well, you know, one of the things that I know about you is done a retelling you know because you're going to prove a way
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Terry Wildemann: Of doing things and I love the story of your second business. It's a brilliant story and the day you opened your door was black Monday, October 1987. It was the day the stock market crashed.
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Wendy Lipton-Dibner: Right.
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Terry Wildemann: We lost everything you made from the sale of your first business right and your target market for this next business had just lost all of their money to and all the odds, basically we're against you again.
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Terry Wildemann: You know, if you follow your gut. Don't tell me now. That's why I love you so much, because we had the same philosophy.
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Terry Wildemann: Right. One month later, your new business was up flourishing run running and you were making thousands a week.
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Terry Wildemann: Yeah, how did you do it, especially appropriate message during this very challenging episode in humanity.
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Wendy Lipton-Dibner: Exactly right. Exactly right. So please, you guys, everybody. Listen to this, because it was so simple and I made a lot of money from the sale of my first business and got a phone call on that day as I was hanging my shingle out my door right
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Wendy Lipton-Dibner: Sorry, Wendy. I don't have to tell you this, your account is drained.
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Wendy Lipton-Dibner: And then I of course quick turned on TV found out what was going on.
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Wendy Lipton-Dibner: And in that moment. Again, I had a decision to make. But I REMEMBERED WHAT IT HAPPENED AT THE SENATE.
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Wendy Lipton-Dibner: And I knew that the reason we had done so well in that first business which we had done really well.
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Wendy Lipton-Dibner: Was because I had made a decision to focus on impact. And so, standing there with all of these people hanging out windows, frankly, and like really upset, was I asked one question Terry, the simple questions. Okay, fine. Who needs me the most today.
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Wendy Lipton-Dibner: And that's the question we all have to answer right now. Who needs me the most today. For me, the answer was stockbrokers
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Wendy Lipton-Dibner: I mean, boo more than anyone else in that moment was carrying the weight of the world on their shoulders were all of these brokers who were having to call their clients just like mine had just called me and said, You're broke
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Wendy Lipton-Dibner: Have fun. I don't know what to tell you. Right, so I just went downtown and I started hopping from brokerage firm to brokerage firm to brokerage firm.
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Wendy Lipton-Dibner: Offering my services being there for them taking care of them and offering free stress management seminars free whatever I could give them seminars.
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Wendy Lipton-Dibner: And little by little, all of a sudden they all started to turn around their profits went through the roof during the worst, worst crisis since the Great Depression at the time.
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Wendy Lipton-Dibner: And it was all because I was teaching them what I had done in my first business all the strategies we had created and made up along the way.
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Wendy Lipton-Dibner: Putting people first and making sure that we make a difference. The question that we all need to be asking right now is, who needs me the most today and then go do something about it.
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Terry Wildemann: That is so simple, so powerful and so bring
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Terry Wildemann: So, and that's really what it is simple and powerful.
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Terry Wildemann: We do go into fear don't mean when in challenging times we go into fear. How do I make money, how am I going to feed my family. How am I going to put food on the table. My business just just crashed. What am I going to do
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Terry Wildemann: You know, so we we live in that fear and as you know and I know because we you know we both teach stress management, it's it builds. If you don't shift and you get consumed in the fear, however, so many of us are we lose our power we give our power away to fear.
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Terry Wildemann: And if we choose. And that's a big word there to shift and pivot and look for blue sky out of service magic happens. And that's what you just proved
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Wendy Lipton-Dibner: Yeah, you know what, what I learned is that there is tremendous power in our fear.
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Wendy Lipton-Dibner: And the secret for me has been to use it effectively.
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Wendy Lipton-Dibner: So rather than try and make myself, stop being scared.
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Wendy Lipton-Dibner: I say, Okay, fine. I'm going to take this power that I feel I mean, my gosh, there's a whole lot of energy. Right.
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Wendy Lipton-Dibner: And say how can I use this for good. How can I help someone using all this energy that's generated in my body because I'm like, so you know
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Wendy Lipton-Dibner: And pull them all of a sudden, it's a complete realignment of all that energy that ultimately becomes powerful forward movement that makes a massive difference in the world in whatever way is necessary at that time.
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Terry Wildemann: And in doing that, you are impacting others in a very powerful way. So you are considered the world's leading authority on impact strategy and and
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Terry Wildemann: Ethical influence. And that's something that I know for myself, which is really well, why don't you on the show so much because we share so many of the same values and you know people are tired of hearing about me. They get me to come from somebody else.
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Terry Wildemann: Would become talking heads and having you share the same values, it just warms my heart. So I really want to hear from you, Wendy.
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Terry Wildemann: What, in your words and your world is impact strategy and how does it thread. How do you thread the needle to connect it to ethical influence
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Wendy Lipton-Dibner: Right. So that's the perfect question. The, the, the simple truth is that I have never met anybody that doesn't want to make a difference in somebody's life. I mean, this is not new. Right. What is new or at least was for me when I started was, how do you do that in a business setting.
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Wendy Lipton-Dibner: The I changed a whole tactic in my head that ultimately became the first business which is to look at impact in a slightly different way. You know,
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Wendy Lipton-Dibner: To in these days. Everybody uses the word impact, right, whether you're looking at whether or whether you're looking at making a difference impact is is way over us kind of like
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Wendy Lipton-Dibner: We got into saying love for everything. And then we forgot what we meant with it right
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Wendy Lipton-Dibner: So for me, impact is the measurable difference we make in people's lives as the direct result of contact with us with our team with our message with our marketing with our products and our services if
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Wendy Lipton-Dibner: In business, every single aspect of what we do, isn't strategically designed to make a measurable difference, then I don't do it.
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Wendy Lipton-Dibner: And my clients over the years, looked at, frankly, how I had made all this money and my first business so quickly they hired me to make money. They did not hire me to make a difference.
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Wendy Lipton-Dibner: Right. It's like yours, Terry. They hire you. Because they want their business to get better.
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Wendy Lipton-Dibner: Your strategy, your way of thinking you're connecting people with their energy and their angels. That's your strategy and your tactic.
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Wendy Lipton-Dibner: But at the end of the day, most of them first come to you because they want their business to be more successful. So, that was me. Exactly right. Right. So my strategy.
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Wendy Lipton-Dibner: Was made up because there was no strategy for this. Nobody had ever talked about this back then.
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Wendy Lipton-Dibner: Which is probably how I came became the world's leading authority because nobody had done this at the end of the day what I was looking for was what does science, social science right
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Wendy Lipton-Dibner: sociology, psychology, anthropology and neuro psychology and biology and all of these allergies. Right. What did I learn in grad school, but I can actually use
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Wendy Lipton-Dibner: And I looked at these things every day. And I said, What can we learn from science.
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Wendy Lipton-Dibner: About why people do what they do about what moves, some of them to take a certain action and not take another action and can we use that information in a way that actually ethically moves people to let themselves have everything they really want
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Wendy Lipton-Dibner: And if we can do that consciously
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Wendy Lipton-Dibner: Consistently and measure it, then people will move themselves to action.
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Wendy Lipton-Dibner: So the connection between being focused on impact and creating strategies that would ethically move people to action was all about the simple truth that we can't make a difference in people's lives if they're not willing to change.
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Wendy Lipton-Dibner: So I made a decision that it isn't our job to tell people what they should do or should want right not going, they're not taking that responsibility. I'm not their mom.
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Wendy Lipton-Dibner: But if I can find a way to help them get what they want.
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Wendy Lipton-Dibner: That's everything. So that's where the path between making an impact and ethically influencing people to take that path come together and everybody wins. As a result,
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Terry Wildemann: And it's just phenomenal absolutely phenomenal and I have seen you. I have observed I have witnessed. I have seen a shift and entire room of people
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Terry Wildemann: With your phenomenal influence and that's why I love you so much, because you are so blessed and authentic.
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Terry Wildemann: And that's the key. Isn't it
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Terry Wildemann: It's about being authentic and in integrity with who we are as people.
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Wendy Lipton-Dibner: And as professionals.
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Terry Wildemann: And as professionals.
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Wendy Lipton-Dibner: I think that's something we see a lot is that we may be fully authentic with our friends and family. But then we get into a work environment or professional environment, speaking on stages, zoom, whatever. And the next thing we know we're putting on somebody, we're not
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Terry Wildemann: You know,
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Terry Wildemann: The imposter syndrome is huge in our industry.
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Terry Wildemann: And okay and I find sometimes that the imposter syndrome with some of our colleagues runs really deep because of a lack of integrity and authenticity an authenticity and fear of really tapping into who they are. Instead of who they want to be.
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Wendy Lipton-Dibner: Yeah yeah and a driving need to capitalize on so many people who need help.
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Terry Wildemann: Yes. And that really is a key piece capitalizing on people who need help. So where's the authenticity. Is it coming from here or is it coming from here, because when they
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Wendy Lipton-Dibner: Actually, I think it's on the other side of their body. But don't get me started.
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Terry Wildemann: Got it.
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Terry Wildemann: Yeah, okay.
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Wendy Lipton-Dibner: We'll just leave it at that. I think
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Wendy Lipton-Dibner: To say, yeah, it's, it's
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Wendy Lipton-Dibner: Now I am not happy with a lot of what goes on, as you know,
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Terry Wildemann: Yeah, and I feel the same. It's I just see
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Terry Wildemann: It's time for those of us who are really called or who are being called into service from the heart and really want to make a difference to rise.
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Terry Wildemann: Elevate ourselves and be visible in ways we've never been visible before so that we can help those who want our services who, you know, who are we to play small
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Terry Wildemann: When our skill sets and who we are, we are made to help so many other people
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Terry Wildemann: And
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Wendy Lipton-Dibner: The day
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Wendy Lipton-Dibner: It's been time for really long time.
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Wendy Lipton-Dibner: Yes, people who were, we were playing about just a couple of minutes ago. Don't get to rise. When people like you rise up.
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Wendy Lipton-Dibner: So the more that you shine Terry, the less space there is for people who are trying to take advantage of others. So you just keep doing this girl because the more you do, the less empty holes will get filled by people who aren't as ethical as we'd like them to be.
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Terry Wildemann: And what a great way
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Terry Wildemann: For you to share your closing words, what is the best piece of advice that you have for our audience.
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Wendy Lipton-Dibner: It's twofold. One of courses in business is to focus on impact and move people to action, because when you do those two things. You get to help the people that most need you.
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Wendy Lipton-Dibner: But the personal pieces is deeper
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Wendy Lipton-Dibner: One of the things I learned
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Wendy Lipton-Dibner: The hard way by watching my mom passed away, far too young.
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Wendy Lipton-Dibner: Is that life is far too short to settle for less than we truly want
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Wendy Lipton-Dibner: That's why we need to go up every single morning look in the mirror and just ask ourselves, you know, are you making the impact you want to be making right if you're not making the impact that you want to be making then you're settling
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Wendy Lipton-Dibner: Bottom line, whether it's go down in the kitchen and make your impact or whether it's go to school or whether it's put yourselves in front of your team and say, Hey, guys.
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Wendy Lipton-Dibner: We need to do something more powerful. We need to make a greater difference in this department in this department in this department. Talk to me. How do we do it.
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Wendy Lipton-Dibner: Go out there every single day and make an impact and don't settle for less than you truly want in your business or your life.
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Terry Wildemann: Thank you for such a beautiful, beautiful advice.
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Terry Wildemann: So how can people find you, Wendy.
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Wendy Lipton-Dibner: I'm everywhere.
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Wendy Lipton-Dibner: Everywhere. I'm on Twitter. I'm impact expert. That's an easy way to find me. Um, otherwise it's Wendy Lipton dinner, which seemed like a good idea at the time. And and and
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Wendy Lipton-Dibner: That hyphen thing, but there is a hyphen between Lipton and diviner because I'm blessed to be married to who I think is the most wonderful man in the world.
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Wendy Lipton-Dibner: And he is very special. I'm so glad you guys got to meet. So yeah, when he looked in diviner Facebook, LinkedIn, Twitter, um, and, and the action movement is free videos, nothing's being sold
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Wendy Lipton-Dibner: So you're welcome to go there and get some information on how to make a greater impact and have fun with it.
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Terry Wildemann: And that is the free gift. The action movement.com right and it will be listed underneath this video the
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Terry Wildemann: I am just so ecstatic that you were here on the show today. You know that I love being in your energy. It is so real.
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Wendy Lipton-Dibner: Honey, when you made the invitation. I was like, oh my god.
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Wendy Lipton-Dibner: So I'm just
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Wendy Lipton-Dibner: This has been so much fun. And I'm just grateful to your audience for giving us an excuse to come together.
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Terry Wildemann: Oh yeah, see.
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Terry Wildemann: You guys rock. You guys rock.
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Terry Wildemann: together again. Well, thank you so much everyone for being here on behalf of Wendy and myself have your best life ever succeed on every level, from the heart and I look forward to seeing you on our next episode. You take good care.
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Terry Wildemann: Hugs to all
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