{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5b6479a56e1f994f60122477/5b647b6cc32233af2767c10e?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"SKUFood Talks: Paul Armstrong Part 1","description":"<p>This episode of SKUFood Talks is with Paul Armstrong, President of AMCA sales &amp; marketing. Paul has great experience as a food broker and he shares some insights into what brokers do and how to develop mutually beneficial relationships that get more products in the shopping cart.</p><p>We discuss:</p><ul><li>The role of a food broker</li><li>How the role of food brokers has evolved</li><li>Finding a food broker</li><li>Developing the relationship between the supplier and food broker</li><li>Fees for food brokers</li><li>Retail coverage</li><li>The ideal principal or supplier</li><li>Maximizing the value from food brokers</li></ul>","author_name":"Peter Chapman"}