Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. His blog {grow} is hailed as one of the top marketing blogs in the world. Mark has worked in global sales, PR, and marketing positions for more than 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions. He also serves as the Chief Operating Officer of B Squared Media, an agency providing outsourced social media services and online customer care.
In this episode Mark talks about the 'common thread' and what the theme is that drives you and makes you come alive. Americus as a Brand Identity Theorist, who has had to cultivate his own brand, talks about the notion of understanding your why, and how the commitment your craft helps you uncover and cultivate your passions.
Mark then goes on to discuss his book, Marketing Rebellion and how by doing some research for his clients he was able to uncover some research that demonstrated how two thirds of our marketing is happening without us, where nowadays the customer is the marketer. A shared meaning and shared values goes a very long way in marketing over what's popular or on trend.
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