Nailya Ordabayeva is the Assistant Professor of Marketing at Carroll School of Management, Boston College. She has a Ph.D in Management from INSEAD and a B.Sc. in Management from Bilkent University.
Nailya began her journey of interest in consumer behavior as a young girl. Originally from Kazakhstan which was a former part of the Soviet Republic; She watched the fall of the Soviet Union and noticed how consumers reacted differently within the evolving new available market. This intriguing behavioral change is what sparked her interest in consumer behavior.
Over time Nailya began doing research and studies that showed these two sides of the spectrum where one side believes that success is due to hard work and the other side believes success is due to favor or luck.
You don’t want to miss this unique broadcast as Nailya shares some of her findings from previous work and talks about her latest research. To find out more about Nailya click here or watch this interesting video \"Which is Bigger?\" on YouTube.
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