{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5b2c27d4e0c0fad01c1adbba/6a63a1608c6152b11f9d99d7?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Studies Show Gen-Z Drinks, and Value is Paramount","description":"<p>Adam and Zach discuss two recent studies, the <a href=\"https://vinepair.com/articles/gen-z-drinking-rate-increases-boomers-drive-decline/\" rel=\"noopener noreferrer\" target=\"_blank\">first of which</a> shows that, <a href=\"https://vinepair.com/articles/vp-podcast-gen-z-likes-drinking/\" rel=\"noopener noreferrer\" target=\"_blank\">surprise</a>, Gen Z is drinking at historically normal rates, despite all the misplaced doom and gloom around the generation. Why were so many invested in the myth that Gen Z doesn't drink, and how should producers and marketers be rethinking their strategy. Plus, <a href=\"https://www.deloitte.com/us/en/insights/industry/retail-distribution/alcoholic-beverages-value-seeking-behavior.html\" rel=\"noopener noreferrer\" target=\"_blank\">another study</a> explores what drinkers really value, and how being consistent in terms of messaging and price can be more effective than chasing trends. Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers!</p><p><br></p><p>Zach is drinking: <a href=\"https://www.trevericellars.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Treveri Cellars</a> Dornfelder</p><p><br></p><p>Adam is drinking: Sad <a href=\"https://vinepair.com/cocktail-recipe/negroni/\" rel=\"noopener noreferrer\" target=\"_blank\">Negroni</a></p><p><br></p><p>Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair</p><p><br></p>","author_name":"VinePair"}