{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5b2c27d4e0c0fad01c1adbba/68e93375d14438356ba89dc0?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"It's OK if Your Wine Isn't Cool","description":"<p>Adam, Joanna, and Zach muse on a conversation from Vinitaly.USA about a super successful Italian wine region trying to get more acclaim and approval from sommeliers, and whether that even makes sense for such a financial juggernaut. Does marketing to and through somms actually move the needle for brands, or is this more just about a very human desire for praise and attention from the most hyper-focused elements of the industry? Please remember to subscribe to, rate, and review <em>VinePair</em> on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.</p><p><br></p><p>Zach is drinking: 2015 <a href=\"https://www.perrier-jouet.com/en-us\" rel=\"noopener noreferrer\" target=\"_blank\">Perrier-Jouët</a> \"Belle Époque\" Champagne</p><p><br></p><p>Joanna is drinking: Improved Tequila Cocktail at <a href=\"https://gussipanddip.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Gus' Sip &amp; Dip</a></p><p><br></p><p>Adam is drinking: <a href=\"https://www.llewelyn.wine/\" rel=\"noopener noreferrer\" target=\"_blank\">Llewelyn Wine</a> 'God moving over the face of the waters' Chardonnay</p><p><br></p><p>Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair</p>","author_name":"VinePair"}