In part two of our miniseries on execution, executive coach Audrey Camp returns to unpack the hardest part of running a company: Focus. Why is it so elusive, even for the most driven founders? How do OKRs help cut through the noise? And what happens when teams lose focus—and motivation?
Lucas and Audrey dig deep into how execution thrives when everyone is aligned, and how focus isn't just a mindset—it's a system.
In this episode you’ll learn:
About Audrey Camp:
Audrey is an executive coach working with scaleups across Europe. With a background in communication and deep experience from Cognite, she helps leaders grow into their roles, define what matters, and execute with clarity and impact.
Host: Lucas Weldeghebriel, editor in chief and CEO in Shifter.
📌 just to be fully transparent: Shifter and Audrey Camp have a commercial partnership around a paid OKR program. I, Lucas Weldeghebriel, am both the editor-in-chief and CEO of Shifter, and I’m also one of the course facilitators. This episode is editorially produced, but we want to disclose this collaboration to ensure full transparency.
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