{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5b1a5a6364d9356d1af279f5/5db193f6618955222121905b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"HubSpot Director Matthew Barby: How To Build an Effective SEO-strategy ","description":"<p>Matthew Barby, Director of Acquisition at HubSpot, is an award winning digital marketeer.</p><p>He is also a key note speakers at <strong>The Shift, November 7th in Oslo.</strong></p><p><br></p><p><strong>In this episode we will discuss: </strong></p><p>&nbsp;</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Traffic vs customers</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;What great marketers do</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;What does a good customer acquisition strategy look like?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Where companies go wrong</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Tactic fatigue</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The importance of data, metrics and attribution</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How to measure “brand marketing”?</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Lots of examples</p><p>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Much more</p><p>&nbsp;</p><p><strong>Do you want to get in depth with Matthew Barby live, join the The Shift, November 7th.</strong></p><p><br></p><p><a href=\"https://the-shift-2019.confetti.events/\" target=\"_blank\">Get your ticket her!</a></p>","author_name":"Shifter"}