Episode 3 of The Conscious Marketing Podcast unravels the way marketers tell stories and how it impacts society. We are joined by Jay Baer from Convince and Convert to take a deep look in the mirror and discuss the truth how marketers tell stories and ask, \"are we helping or hurting society?\" Jay pulls no punches as he dives deep into the content marketing strategies we've been deploying since the beginning of advertising. We review the different versions of the hero's journey and then reflect on how marketers can create stories that inspire and empower humanity.
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