{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5b0dbde51f85233603f8bddd/624bad387f1c890012452e0f?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Search & Convert with Improv | On and Off the Stage","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/undefined/1527626997023-2e2337477f4c36d2b370378e55f228df.jpeg?height=200","description":"<p>Shannon Stott, improviser, teacher, and founder of <a href=\"https://www.shannonstott.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Improv | On and Off the Stage</a>, sits down with founder of <a href=\"https://searchandconvert.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Search &amp; Convert</a> PJ Christie and our host Dan Dillard to talk about her experiences as a founder and her involvement in Search &amp; Convert’s Black Businesses Matter initiative.&nbsp;</p><p><br></p><p>Highlights include:&nbsp;</p><ul><li>Stott’s journey from corner office to entrepreneur&nbsp;</li><li>How improvisational skills can translate in our day-to-day lives, helping us connect to ourselves and others&nbsp;</li><li>Why Search &amp; Convert believes you have to get to know a client before you can provide SEO services to them&nbsp;</li><li>The challenge that Black entrepreneurs face when they are looking for support but want to avoid being in service of empty, performative gestures&nbsp;</li><li>Stott and Christie’s advice for entrepreneurs</li></ul><p><br></p><p><em>This Founder Spotlight episode is sponsored by Search and Convert, an Austin-based marketing agency that can help your business get more leads through your site.&nbsp;</em></p><p><br></p><p>Read more, listen, and watch at <a href=\"https://foundingaustin.com/2022/04/search-and-convert-founder-spotlight-improv-on-and-off-the-stage/\" rel=\"noopener noreferrer\" target=\"_blank\">foundingAUSTIN</a>.</p>","author_name":"Dan Dillard"}