Have you ever wondered what’s in the future for retail shopping while we all progressively enjoy the benefits of online shops? Many claim that retail shops will vanish at some point, but when we met with Iman Nahvi, the CEO and co-founder at Advertima, he presented another theory to us.
Originally from Iran, Iman Nahvi is a serial entrepreneur who grew up in Switzerland. He completed his bachelor studies in Banking and Finance at the University of Zurich and earned his masters degree in Entrepreneurship at the University of St.Gallen. After working for four years in a bank, Nahvi decided to start not one, but two companies on his own. This time we spoke to him about his third venture, Advertima.
The team behind Advertima developed an AI-driven marketing software for personalized and fully-automated customer interactions in the physical world. In other words, they use AI to better understand human behaviour and deliver more personalized content, based on that understanding. Along with their vision of future retail shops, they bring customer interaction from the virtual world into the real world.
Website: https://www.advertima.com/
Building a product that fits your customers’ needs, what the startup ecosystem in St.Gallen is like and on which occasions is it “good to be naive”? That and a lot more in the video below! Make sure you don’t miss it!
Season 2.0 features two new segments: “Questions from the audience” and “Quick fire Q&A.” We would like to thank everyone for their continued participation! A special thanks to Walid for taking part in this episode!
Skip to Questions:
1:06 Who is Iman Nahvi?
1:42 What made you choose entrepreneurship over the corporate career?
2:25 What was the hardest moment of your career so far?
3:13 You recently won the award in Luzern. How was that?
4:02 What is Advertima?
5:37 Give us an example of how your is software being used?
6:41 What kind of hardware do you use?
7:52 In terms of shopping, where do you see the market going?
8:42 At what stage is the development of Advertima?
9:36 How do you see a product to market fit in your company?
11:14 How do you perceive the startup ecosystem in St.Gallen?
12:47 Do you have an international team?
13:53 Is there anything that should be improved in the startup ecosystem in St.Gallen?
The Audience Asks
15:33 Walid (Whatsapp Group): How are you tackling the technical challenges of AI? Are you building your own systems or do you rely on third-party APIs?
Quick Fire Q&A
16:19 Who do you admire in the startup world?
16:48 What would you like to see in the next 5 years in your ecosystem?
17:36 Finish the sentence: My biggest mistake as a startup was...?
18:05 Which messaging platform do you use to communicate with your team?
19:04 How did you get your first paying client?
Expert Advice
20:06 Expert Advice from Iman Nahvi
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Cédric Bollag is an aspiring venture capitalist. Cédric decided to turn his passion about “Startups, Tech & Innovation” into a blog. He releases video interviews with entrepreneurs, investors and thought leaders in innovation. For any questions, suggestions and inquiries feel free to connect and reach out.
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