{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5afc793a028014b853c89db4/6a8356704394d6874b3ab276?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How to Optimize Your Pricing for Shoulder Season","description":"<p>Jasper breaks down one of the trickiest parts of STR pricing that most operators never fully figure out: shoulder season. Low season and peak season have clear playbooks. Shoulder season is different. The weekday-weekend gap widens, occupancy swings from week to week, and the wrong settings in your pricing tool can quietly cost you revenue all the way through fall.</p><p><br></p><p>Freewyld currently manages over 4,000 properties across 75+ clients worldwide and $200 million in annual bookings. That data set informs every recommendation in this episode.</p><p><br></p><p><strong>You will hear:</strong></p><ul><li>How to define your four seasons using occupancy thresholds: low (below 50%), shoulder (50-70%), high (70-90%), and peak (above 90%)</li><li>Why shoulder season is harder to price than both low and peak season, and what makes it behave differently from everything else on the calendar</li><li>How to read a future occupancy graph to identify exactly when your shoulder season starts and ends in your specific market</li><li>The weekday vs. weekend swing that defines shoulder season, and why a one-size-fits-all minimum stay strategy usually leaves money behind</li><li>How to set up custom seasonal profiles in PriceLabs: percentage vs. fixed pricing, minimum stay profiles by season, and check-in and checkout restrictions</li><li>Day-of-week price adjustments Jasper's team uses in shoulder season, including typical ranges for each day</li></ul><p><br></p><p><strong>We also talk about:</strong></p><ul><li>Why forcing longer minimum stays during shoulder season usually cuts demand without adding revenue, and what to do instead</li><li>How to download a PriceLabs seasonal profile as a CSV, edit it, and upload it across multiple units without starting from scratch</li><li>How Jasper's team used Claude to generate 20 seasonal profile CSVs for a client in a fraction of the time it would have taken manually</li></ul><p><br></p><p><strong>Mentioned in the Episode:</strong></p><ul><li>PriceLabs: pricelabs.co</li><li>Free Revenue Audit: freewyldfoundry.com/get-started</li><li>Email Jasper: <a href=\"mailto:jasper@freewyldfoundry.com\" rel=\"noopener noreferrer\" target=\"_blank\">jasper@freewyldfoundry.com</a></li></ul><p><br></p><p><strong>Favorite Takeaway:</strong></p><p>\"Be careful that you don't make your strategy too complicated. Only add complications if you're very confident it's going to increase your revenue. The challenge I see with some operators is they make it so complicated that their strategy becomes completely ununderstandable. You just don't know anymore why the prices are where they are.\"</p>","author_name":"Freewyld Foundry"}