{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5afc793a028014b853c89db4/6a78bf17237988582e2cb4d5?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Which Distribution Channels Should You Be On to Maximize Your Revenue","description":"<p>In today's episode, Jasper tackles one of the most common questions STR operators ask: which distribution channels should you actually be on to maximize your revenue? He walks through the full picture, from the history of each major platform to a practical framework for deciding where to list based on your market, your stage, and your goals.</p><p>Freewyld currently manages over 4,000 properties across 75+ clients worldwide and $200 million in annual bookings. That data set informs every recommendation in this episode.</p><p><br></p><p><strong>You will hear:</strong></p><ul><li>How VRBO, Booking.com, and Airbnb each got started, and why the founding story of each platform still explains the type of guest using it today</li><li>US market share data from 2024-2025: Airbnb at 43%, Direct at 28%, VRBO at 28%, Booking.com at 8%, and why Europe looks completely different</li><li>The three factors Jasper weighs when advising clients on channel selection: risk, revenue, and operational complexity</li><li>Why concentrating all bookings on Airbnb creates compounding momentum and search visibility, and when that tradeoff is worth it</li><li>Why Jasper considers Airbnb and Direct to be must-haves for almost every operator regardless of market</li><li>How to evaluate whether VRBO or Booking.com is worth adding in your specific market, and what to look for before making that call</li></ul><p><br></p><p><strong>We also talk about:</strong></p><ul><li>Why a guest email list is the one asset no OTA can take from you, and how to start building it from your first booking</li><li>Booking.com's growing push into the US market, its reputation for complexity, and how the platform has improved in recent years</li><li>Why adding channels beyond the big four rarely moves the needle and almost always adds operational cost</li></ul><p><br></p><p><strong>Mentioned in the Episode:</strong></p><ul><li>Free Revenue Audit: freewyldfoundry.com/get-started</li><li>Email Jasper: <a href=\"mailto:jasper@freewyldfoundry.com\" rel=\"noopener noreferrer\" target=\"_blank\">jasper@freewyldfoundry.com</a></li></ul><p><br></p><p><strong>Favorite Takeaway:</strong></p><p>\"Don't build your business on somebody else's land. If you're only using Airbnb, Airbnb can block your account, they can ban you as a user. If you built your business solely on Airbnb, you're taking risk because you have no control over what Airbnb decides to do.\"</p><p><br></p>","author_name":"Freewyld Foundry"}