{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5afc793a028014b853c89db4/68c38741ac97a487dfc91a24?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How to Drive 3X More Direct Bookings With Creators and Micro-Influencers","description":"<p>👉 Apply for a Free Revenue Review: If you’re running $1M+ in annual STR bookings, you could be leaving serious money on the table. Apply here →<a href=\"https://www.freewyldfoundry.com/get-started?utm_source=chatgpt.com\" rel=\"noopener noreferrer\" target=\"_blank\"> https://www.freewyldfoundry.com/get-started</a></p><p><br></p><p>In this episode of <strong>Get Paid for Your Pad</strong>, Kaye Putnam (Head of Marketing at Freewyld) interviews <strong>Madi Rifkin, founder of Mount</strong>, about how she created the <strong>Content Army</strong>, a community of creators that is reshaping how hospitality brands, property managers, and tourism destinations collaborate with influencers.</p><p><br></p><p>Madi shares how she went from being frustrated with traditional influencer partnerships (expensive, inauthentic, hard to track) to building a system that now has <strong>10,000+ applicants and dozens of active creators</strong> producing organic, aligned, and highly effective content for travel “hidden gems.”</p><p><br></p><p>In this episode you’ll learn:</p><ul><li>What the Content Army is and how it actually works</li><li>Why “wannabe influencers” may be your strongest marketing allies</li><li>How to organize <strong>creator retreats</strong> that multiply content and generate FOMO</li><li>The most important lessons in <strong>matching brands with creators</strong></li><li>Strategies for measuring real impact on direct bookings and traffic</li><li>Common mistakes when working with influencers (and how to avoid them)</li></ul><p><br></p><p>We also talk about:</p><ul><li>How a viral TikTok with 1M+ views launched the project</li><li>Partnerships with property managers and tourism boards in <strong>Jackson Hole and Aruba</strong></li><li>Why the future of hospitality marketing blends <strong>content, experiences, and community</strong></li></ul><p><br></p><p>🎯 Keywords:</p><p>short-term rental, influencer marketing, content strategy, direct bookings, hidden gems, tourism marketing, Content Army, property managers, hospitality growth, organic social media</p><p><br></p>","author_name":"Freewyld Foundry"}