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In this episode of Get Paid For Your Pad, Jasper Ribbers (Head of Revenue Management at Freewyld Foundry) dives deep into one of the most misunderstood yet powerful concepts in STR revenue management: pacing.
Hosts constantly ask:
Using real-world examples, from Ibiza flights to Taylor Swift concerts, Jasper explains why STR operators can’t afford to blindly follow hotel or airline pricing models. He breaks down the Market Penetration Index (MPI) as the go-to KPI for forward occupancy, reveals how pickup trends should guide your pricing decisions, and shares exactly when it pays to undercut the market versus hold firm.
You’ll learn:
If you’ve ever struggled with last-minute discounts, inconsistent occupancy, or uncertainty about whether you’re pacing correctly, this episode gives you a practical roadmap to approach revenue management with confidence.
Takeaways:
Keywords:
short-term rental, Airbnb pricing, pacing strategy, revenue management, occupancy rate, dynamic pricing, MPI, Freewyld, STR success, booking optimization
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