{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5afc793a028014b853c89db4/67fd602d3767754b995ab789?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"STR Marketing Series: Unlocking the Power of Email Marketing","description":"<p>📩 Want our best-performing email templates, slides, and the full video training from this episode? Download the free resource bundle here: FreewyldFoundry.com/email</p><p><br></p><p>Email marketing is one of the most underrated tools in the hospitality industry, but when done right, it can dramatically increase direct bookings, guest engagement, and long-term revenue. In this episode, Jasper Ribbers and Kaye Putnam discuss actionable marketing strategies for short-term rental hosts and hoteliers who want to grow their business outside the OTAs.</p><p><br></p><p>You’ll learn how to build and grow your email list, why email automation is a must, and the simple systems you can use to stay top of mind with past guests and future ones. Kaye shares cost-effective lead generation tactics—from StayFi to self-hosted giveaways—and explains how email marketing fits into a larger customer relationship management strategy.</p><p><br></p><p>Whether you're running a boutique hotel or managing a portfolio of vacation rentals, this episode is packed with practical email marketing tips you can implement today.</p><p><br></p><p><strong>What you'll learn:</strong></p><ul><li>How to generate leads and collect guest emails the smart way</li><li>Why personalization and engaging content drive results</li><li>Tools and automations that save time and boost conversions</li></ul><p><br></p><p><strong>Chapters </strong></p><p>00:00 Introduction to Email Marketing Strategies </p><p>02:32 Building and Growing Your Email List </p><p>04:40 Effective Email Campaigns and Automation </p><p>07:19 Leveraging Lead Magnets for Email Collection </p><p>09:52 Utilizing Paid Campaigns for Email Growth </p><p>12:31 Creating Engaging Email Content </p><p>15:31 Analyzing Email Performance and Optimization </p><p>18:06 Final Thoughts and Next Steps</p><p><br></p><p><strong>Keywords:</strong></p><p>email marketing, direct bookings, guest engagement, lead generation, marketing strategies, hospitality industry, email automation, customer relationship management, marketing tips, online business</p><p><br></p><p><br></p>","author_name":"Freewyld Foundry"}