The Liquid Death water brand charges $5 per can. Why are people willing to pay a premium for their product when there are so many other options?
The secret is branding. And they’ve built a $700M company by telling a story that stands out from the competition.
So, what can you do to be the Liquid Death of short-term rentals? How do you build a strong brand that allows you to charge a higher-than-average price for your Airbnb?
Kaye Putnam is a psychology-driven brand strategist who helps brands uncover their innate brand advantage to attract more clients and customers online.
Kaye is also the host of Brand Gravity, a podcast that explores the intersection between branding and psychology.
On this episode of Get Paid for Your Pad, Kaye sits down with Eric and me to explain why STR hosts have more opportunities to tell our brand story than other types of businesses.
Kaye discusses how to identify the brand archetype for your Airbnb business and why even individual hosts should be intentional about building a brand.
Listen in to understand why unique brands can charge a premium for their product or service and learn how to create pricing power on Airbnb through your hospitality brand!
Harvard Study on Purchasing Decisions
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Email team@overnightsuccess.io
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