{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5afc793a028014b853c89db4/6348cc905ec979001159805f?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How to Go from Host to Hospitality Brand","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/5afc793a028014b853c89db4/show-cover.jpeg?height=200","description":"<p>If you’re an Airbnb host with a small number of units, you may not think branding is all that important.</p><p>&nbsp;</p><p>But if you want to grow your STR business and enjoy long-term success, it’s never too soon to upgrade from host to hospitality brand.</p><p>&nbsp;</p><p>On this episode of Get Paid for Your Pad, Eric and I sit down to discuss why it’s so important for STR hosts to build a hospitality brand and how branding is born out of the vision of what you want to create.</p><p>&nbsp;</p><p>We walk you through the three key elements of a hospitality brand, weighing in on how branding informs every decision you make—down to the soap and toilet paper you choose for your STRs.</p><p>&nbsp;</p><p>Listen in to understand why a hospitality brand is so much more than a logo and learn how to take the first steps in branding your Airbnb business!</p><p>&nbsp;</p><h2>Topics Covered</h2><p><strong><span class=\"ql-cursor\">﻿</span></strong></p><ul><li>Why we hired a creative director for Freewyld and what the role entails</li><li>The 3 key elements of a hospitality brand—visuals, language and product</li><li>The power of thinking BIG and sharing the idea behind your brand with others</li><li>The misconception that a brand is simply a name and a logo</li><li>How a brand is born out of the VISION of what you want to create</li><li>How branding informs every decision your make for your short-term rentals</li><li>What I love about some of my favorite hospitality brands</li><li>Why it’s a problem when the branding doesn’t align with the guest experience</li><li>Why branding is important for both big and small vacation rental companies</li><li>How to start building a brand by creating a host vision map and vibe book</li></ul><p><br></p><h2>Resources&nbsp;</h2><p>&nbsp;</p><p><a href=\"https://www.pinterest.com/ericdmoeller/freewyld-idyllwild/\" rel=\"noopener noreferrer\" target=\"_blank\">Freewyld on Pinterest</a></p><p><a href=\"https://strawberrycreekvillage.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Strawberry Creek Village</a></p><p><a href=\"https://www.shangri-la.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Shangri-La Hotel</a></p><p><a href=\"https://www.citizenm.com/\" rel=\"noopener noreferrer\" target=\"_blank\">CitizenM</a></p><p><a href=\"https://seths.blog/tim/\" rel=\"noopener noreferrer\" target=\"_blank\"><em>This Is Marketing: You Can’t Be Seen Until You Learn to See</em> by Seth Godin</a></p><p><a href=\"https://avantstay.com/\" rel=\"noopener noreferrer\" target=\"_blank\">AvantStay</a></p><p><a href=\"https://www.youtube.com/c/GetPaidForYourPad\" rel=\"noopener noreferrer\" target=\"_blank\">GPFYP on YouTube</a></p><p><a href=\"https://www.instagram.com/getpaidforyourpad/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">GPFYP on Instagram</a></p><p><a href=\"https://www.strlegends.com/\" rel=\"noopener noreferrer\" target=\"_blank\">STR Legends Mastermind</a></p><p><a href=\"https://getpaidforyourpad.com/getstarted\" rel=\"noopener noreferrer\" target=\"_blank\">FREE Airbnb Starter Guide</a></p><p><a href=\"https://podcasts.apple.com/us/podcast/get-paid-for-your-pad-airbnb-hosting-vacation-rentals/id901194206\" rel=\"noopener noreferrer\" target=\"_blank\">Review GPFYP on Apple Podcasts</a> &nbsp;</p><p><a href=\"https://www.strprofitacademy.com/\" rel=\"noopener noreferrer\" target=\"_blank\">STR Profit Academy</a></p><p>Email <a href=\"mailto:team@overnightsuccess.io\" rel=\"noopener noreferrer\" target=\"_blank\">team@overnightsuccess.io</a></p><p>&nbsp;</p><h2>Sponsor</h2><p><strong>&nbsp;</strong></p><p><a href=\"https://www.strlegends.com/x\" rel=\"noopener noreferrer\" target=\"_blank\">Legends X Short-Term Rental Accelerator</a></p>","author_name":"Freewyld Foundry"}