Do you ever wonder what is the most efficient way to market to your guests? We’ll give you the answer: it’s email.
Email marketing can seem daunting, but it’s actually a lot easier than you might think.
Ryan Austin is the Co-Owner of Switchback Email, a company that provides professional email marketing consulting, services, and software. Arthur Colker is the CEO and Founder of StayFi, a platform that provides vacation rental WiFi and collects valuable guest data so STR hosts can drive repeat bookings.
Ryan and Austin work together between Switchback Email and StayFi and join me on this episode of Get Paid for Your Pad to discuss the ins and outs of effective email marketing.
They discuss everything from recommended communication cadences and automation tools, to brand storytelling and ROI (return on investment).
Listen in to learn more about why capturing guest emails and using them strategically leads to a much higher chance of them returning to your property in the future.
Why capturing guest emails is crucial to ensure they stay at your property again
How Arthur created an easier way to capture guest data and drive repeat bookings
How Ryan uses drip campaigns and location-based emails to offer a better experience and connection opportunity for guests
Why email is the most efficient way to market to people
The importance of following permission and consent laws when creating email lists and campaigns
How to start with automation tools to gather advanced guest data
Recommended cadence for emails and touchpoints to guests
How brand storytelling and location education can lead to higher click through rates
The relationship between ROI and brand recognition
Automated emails vs general marketing emails
Arthur and Ryan’s tips for getting into email marketing
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Email jasper@getpaidforyourpad.com
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