{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5afc793a028014b853c89db4/5afc7961e704e1406c13f5a5?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"EP137: How Two Brits Rode the Short Rent Revolution and Lived to Tell the Tale","description":"There is no doubt that the short-term rental market is here to stay. Airbnb has experienced a wildfire expansion in the last ten years, and it only continues to grow.<br />\n<br />\nListen in to learn about a new book that looks at the development of the industry through a series of interviews with eight players, both large and small, exploring the details of its expansion and predicting its future direction.<br />\n<br />\nToday Jasper speaks with Tristan Rutherford, travel reporter for The Times, the Guardian, and the Daily Telegraph as well as co-author of Room for Profit: Make Airbnb and the Short Rent Revolution Work for You. They cover the rise of the short-term rental market and its ecosystem, the regulation of the industry, and how to use negative reviews to your advantage.<br />\n<br />\nTopics Covered<br />\nHow Tristan and his co-author got the idea for Room for Profit<br />\n•\tInterview with neighbor struggling to make ends meet<br />\n•\tTristan has been a host himself since 2004<br />\n•\tMarket has been life-changing for many individuals<br />\nThe rise of the short-term rental industry<br />\n•\tConsolidation on mega-sites like Tripping.com mirror the automobile industry<br />\n•\tTripAdvisor survey indicates enormous growth in users interested in booking short-term vacation rentals<br />\n•\t52% in 2014<br />\n•\t70% in 2016<br />\n•\tBeyond Pricing CEO Ian McHenry predicts that Airbnb-style vacation rentals will account for 20% of bookings worldwide by 2018<br />\nPros and cons of the short-term rental industry<br />\n•\tPotential negative effect on local housing markets<br />\n•\tHelps the ‘little guy’<br />\n•\tHalf of the hosts in Berlin make less than the median household wage<br />\n•\tProvides a place to stay in locations where hotels aren’t available<br />\nThe regulation of the short-term rental industry and Travis’ Law<br />\n•\tTheory introduced by Brad Stone in The Upstarts<br />\n•\tPoliticians forced to accept new services (i.e.: Uber, Airbnb) via peer pressure<br />\n•\tPopularity the result of benefits for consumers and profits for users<br />\nThe importance of reviews<br />\n•\tTripAdvisor survey indicates that 72% will not consider booking a listing without a review<br />\n•\tOne or two five-star reviews is a game changer<br />\nHow to respond to negative reviews<br />\n•\tBe polite<br />\n•\tThank the guest for their feedback<br />\n•\tExplain the improvements you have made<br />\nThe exponential growth of the Airbnb ecosystem<br />\n•\tStartups designed to complement Airbnb have become their own industry<br />\n•\tBeyond Pricing CEO Ian McHenry predicts that 50% of hosts will be using a third-party tool by 2018<br />\n <br />\nConnect with Tristan<br />\nwww.rutherfordtomasetti.com<br />\n<br />\nResources Mentioned<br />\nRoom for Profit: Make Airbnb and the Short Rent Revolution Work for You by Tristan Rutherford and Gayle Roberts<br />\nThe Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley are Changing the World by Brad Stone<br />\n<br />\nConnect with Jasper<br />\nEmail: jasper@getpaidforyourpad.com<br />\nTwitter: @GetPaidForUrPad<br />\nInstagram: @GetPaidForYourPad <br />\nFacebook: www.facebook.com/getpaidforyourpad<br />\n<br />\nThis episode is sponsored by Hostfully.com where you can create a custom digital guidebook for your guests!","author_name":"Freewyld Foundry"}