{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"EP152: This Week in the World of Airbnb","description":"As Airbnb hosts, we know that a well-written, conversational profile goes a long way in landing guests. But now there is science to back it up, and the research identifies specific language hosts can employ in their listings.
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\nHostfully Marketing Specialist Glenn Carter joins Jasper to discuss the research out of Cornell and Stanford that examined predictors of host choice. They also cover several other Airbnb headlines, including yet another acquisition, the company’s partnership with Hearst to launch a travel magazine, and an opinion piece arguing that the hotel and home sharing industries actually need each other!
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\nListen in to learn about proposed legislation in New York that could boost Airbnb rentals as well as the creative accommodations many Airbnb hosts are listing on the platform, among them a charming treehouse in Canada!
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\nTopics Covered
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\nArticle #1: Airbnb and Hotels Need Each Other, They Just Don’t Know It Yet
\n•\tOngoing animosity between home sharing and hotel industries
\n•\tHotel industry could learn from Airbnb’s focus on uniqueness of experience
\n•\tAirbnb could improve the ‘professionalizing of guest experience’
\n•\tIndustries would benefit from partnership
\n•\tHybrid platforms offer hotel services (i.e.: concierge, cleaning) to home share clients
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\nArticle #2: ‘Beaches’ Treehouse a Hit on Airbnb
\n•\tCouple converted kids’ treehouse into small studio
\n•\t32 positive reviews on Airbnb
\n•\tDoesn’t comply with city’s property standards by-law
\n•\tOther creative spaces (i.e.: boats, vans) listed on Airbnb
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\nArticle #3: Battle Over Airbnb Legislation Heats Up in Albany
\n•\tNew bill seeks to legalize rentals under 30 days when host is away
\n•\tCould create boost in Airbnb rentals
\n•\tShare Better is opposed
\n•\tFlaws in argument re: affordable housing
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\nArticle #4: 3 Science-Backed Ways to Get Airbnb Users to Choose Your Listing
\n•\tCornell and Stanford researchers studied how Airbnb profiles influence potential guests
\n•\tPerceived trustworthiness determined to be significant predictor of host choice
\n•\tLength, language and personal details influence perceived trustworthiness
\n•\tThe concept of ‘know, like and trust’
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\nArticle #5: Airbnb Teams with Hearst on Magazine Guided by Travel Site’s Data
\n•\tAirbnb provided access to data
\n•\tArticles based on those stats
\n•\tTravel magazine published twice a year (launch in May)
\n•\t350,000 copies at $4
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\nArticle #6: Airbnb Acquired its React Native Partner Deco Software, Deco IDE Goes Open Source
\n•\t‘Acquihire’ brings five employees to Airbnb
\n•\tExperience in building native mobile apps
\n•\tAirbnb’s 14th acquisition
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\nResources Mentioned
\nArticle #1: forbes.com/sites/briansolomon/2017/05/05/airbnb-and-hotels-need-each-other-they-just-dont-know-it-yet/#2b4c49933e46
\nArticle #2: thestar.com/news/city_hall/2017/05/05/beaches-treehouse-a-hit-on-airbnbfor-rent-temporarily-a-charming-treehouse-bunkie.html
\nArticle #3: wsj.com/articles/battle-over-airbnb-legislation-heats-up-in-albany-1493936838?tesla=y&mg=id-wsj
\nArticle #4: observer.com/2017/03/tips-how-to-make-best-airbnb-listing/
\nArticle #5: wsj.com/articles/airbnb-teams-with-hearst-on-magazine-guided-by-travel-sites-data-1493892000
\nArticle #6: techcrunch.com/2017/05/02/airbnb-has-acquired-partner-deco-software-deco-ide-is/
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\nConnect with Jasper
\nEmail: jasper@getpaidforyourpad.com
\nTwitter: @GetPaidForUrPad
\nInstagram: @GetPaidForYourPad
\nFacebook: www.facebook.com/getpaidforyourpad
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\nThis episode is sponsored by Aviva IQ. Aviva IQ automates messages to your Airbnb guests. It's also free!","author_name":"Freewyld Foundry"}