{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"EP197: This Week in the World of Airbnb","description":"It’s the top search question on Airbnb’s website and something every host has wondered: How do I improve my search rankings?
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\nAirbnb released a blog post this week that sheds a little light on the factors the platform uses to determine your position in search results, offering three specific things you can do to work the search algorithm to your advantage and immediately boost your rankings.
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\nGlenn Carter, Director of Marketing at Hostfully, is joining Jasper this week to discuss the data points that Airbnb uses to determine search results, as well as the reasons why you may have difficulty finding your listing online. They also cover another Airbnb press release that emerged this week involving access to their Application Program Interface (API), which will allow hosts to pull their data for third-party applications.
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\nAlso making headlines this week are some new Airbnb partnerships. The site is teaming up with a Florida developer to build an apartment complex specifically designed for home-sharing and offering extra support to hosts in the Airbnb Select program—in the form of home-improvement loans and advice around cosmetic improvements and photography for their listings. Listen in and learn how to help Airbnb help you make the most of your listing.
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\nAnd starting Monday, don’t forget to check out Jasper’s new travel vlog on YouTube!
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\nTopics Covered
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\nArticle #1: Airbnb Blog: Answers to Your Top Search Questions
\n•\tCovers factors that influence position in search results
\n•\tOver 100 data points considered
\n•\t‘Wishlisting’ does help
\n•\tRepeatedly changing listing does not help/hurt
\n•\tMake sure calendar updated daily
\n•\tSuperhost status doesn’t boost position (but factors required do help)
\n•\tRejected bookings result in lower ranking
\n•\tMost critical factors are Instant Book, fabulous first photo and competitive price
\n•\tAlso addresses finding your listing online
\n•\tJasper recommends zooming in on map
\n•\tSetting conditions on Instant Book may prevent you from seeing listing
\n•\tAirbnb uses sophisticated algorithm to personalize search results
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\nArticle #2: Airbnb is Teaming up with a Local Developer to Create a Large Apartment Complex in Florida
\n•\t324-unit complex specifically designed for home-sharing
\n•\tTenants allowed to rent for up to 180 days, share profits with landlord
\n•\tLocated in Kissimmee, near Disney (market ripe for Airbnb)
\n•\tPlans to build five more complexes in other cities
\n•\tRisky if municipality sets anti-Airbnb regulations
\n•\tConcept of aparthotels has existed in South America for many years
\n•\tAirbnb can control physical guest experience through design of units
\n•\tExperience still individual (tenant lives there at least half of year)
\n•\tAdditional services for hosts in building (i.e.: new sheets, laundry service, smart locks)
\n•\tMay start trend of developers catering to short-term rentals
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\nArticle #3: Airbnb to Offer Loans and Advice to Hosts Under New Scheme
\n•\tAssociated with Airbnb Select program (luxury brand pilot underway)
\n•\tProvides loans for hosts to make home improvements
\n•\tOffers advice around cosmetic improvements, photos
\n•\tLoans repaid through revenue from bookings
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\nArticle #4: Connect to Our API, Connect to Millions of Travelers on Airbnb
\n•\tAllows hosts to pull data into third-party applications (e.g.: pricing tools, Hostfully)
\n•\tOnly offered to select few in past
\n•\tUnderscores efforts to open platform, facilitate growth via partnerships
\n•\tStill have to fill out form to gain access
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\nResources Mentioned
\nArticle #1: blog.atairbnb.com/search
\nInstant Book
\nArticle #2: cnbc.com/2017/10/12/airbnb-is-teaming-up-to-build-a-home-sharing-complex-in-florida.","author_name":"Freewyld Foundry"}