{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"EP201: This Week in the World of Airbnb","description":"Special events like the Super Bowl present an opportunity for residents of the host city to list on Airbnb and generate extra income, but how do you decide on the right price for your listing? And how do you compete with all the other new hosts who had the same idea?
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\nMargot Lee Schmorak, CEO and Co-Founder of Hostfully, joins Jasper to answer your questions around listing for special events like the Super Bowl. They also cover the recent Airbnb blog and subsequent Forbes article about optimizing search rankings that dispelled several myths regarding what counts when it comes to Airbnb SEO.
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\nMargot and Jasper walk through this week’s Airbnb headlines as well, discussing the Leigh Gallagher interview with Brian Chesky regarding the IPO, the new short-term rental platform called CryptoCribs, and the Asbury Park host who’s challenging new regulations in the city.
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\nTopics Covered
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\nArticle #1: Airbnb Finally Opens Up on How to Rise Through Its Search Rankings
\n•\tDispels myths around search rankings
\n•\tSuperhost status, ‘tweaking’ do not help
\n•\tVisits, clicks and level of interest do matter
\n•\tSearch results highly personalized
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\nArticle #2: Asbury Park Homeowner Fights Airbnb Regulations
\n•\tCity voting to prohibit short-term rentals unless owner present
\n•\tHost paying $20K in property taxes, uses Airbnb to defray cost
\n•\tGathered necessary 156 signatures, forcing city council to consider alternative
\n•\tIf alternative declined, issue goes to voters through referendum
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\nArticle #3: Airbnb CEO: ‘We’ll Be Ready’ for IPO
\n•\tDeclared halfway through two-year project in March 2017
\n•\tWill be ready in 2018, but may not go public right away
\n•\tBuffet advised Chesky to ‘get rich slow’
\n•\tDanger in IPO too early (i.e.: Blue Apron)
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\nArticle #4: CryptoCribs: The ‘Airbnb’ for Cryptocurrency Users
\n•\tListing platform, pay with bitcoin or ethereum
\n•\tUses blockchain to store info (public)
\n•\tChallenge in attracting supply and demand
\n•\tAirbnb on track to make bitcoin a feature as well
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\nQ: I live in Minneapolis, the site of the 2018 Super Bowl, and I would like to list my home on Airbnb for the event. How do I maximize my earning potential?
\n•\tBeyond Pricing blog post explains massive increase in supply
\n•\tOccupancy went down during Super Bowl in Houston (from 55% to 25-30%)
\n•\tGuests expect to pay a lot for lodging (price increases of 50—100%)
\n•\tKeep prices high to position as premium listing
\n•\tList early to rack up as many reviews as possible
\n•\tConsider listing on multiple platforms (including local sites)
\n•\tDo your own search as potential guest to see search rankings, competition
\n•\tCustomize your listing for Super Bowl, brand for teams involved
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\nResources Mentioned
\nArticle #1: forbes.com/sites/sethporges/2017/10/30/airbnb-finally-opens-up-on-how-to-rise-through-its-search-rankings/#30ba16f31922
\nAirbnb Blog: Answers to Your Top Search Questions
\nArticle #2: app.com/story/news/local/communitychange/2017/10/30/asbury-park-airbnb-regulations/796091001/
\nArticle #3: fortune.com/2017/10/25/airbnb-ipo-public/
\nArticle #4: btcmanager.com/cryptocribs-airbnb-for-cryptocurrency-users/
\nATLANT
\nCryptoCribs
\nLíf Tokens
\nBeyond Pricing Super Bowl Blog
\nJasper’s YouTube Channel
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\nConnect with Jasper
\nEmail: jasper@getpaidforyourpad.com
\nTwitter: @GetPaidForUrPad
\nInstagram: @GetPaidForYourPad
\nFacebook: www.facebook.com/getpaidforyourpad
\nAirbnb News Facebook Group
\nThis episode is sponsored by Aviva IQ. Aviva IQ automates messages to your Airbnb guests. It's also free!","author_name":"Freewyld Foundry"}