{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5ac7388bca218bc36c067efc/5b50e396aa0e0e6f38debcb8?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Episode 20: David Bianciardi on The Risk Of Innovation, Programmable Content & Virtual Reality","description":"<p>David Bianciardi&nbsp;founded&nbsp;AV&amp;C or Audio, Video and Controls in 1999 where he leads a&nbsp;team of designers, developers, and engineers that deliver software-driven installations to enhance storytelling, placemaking, connectivity and responsiveness. And I am really excited to hear more about what all of that means how an AV programmer like myself can start applying these ideas.&nbsp;</p><p><br></p><p><br></p><h2>Highlights From This Episode</h2><ul><li>Conversational engagement resonates more with guests than Power Point slides and how&nbsp;technology can be used to spark those conversations (and still show slides too).</li></ul><p><br></p><ul><li>Experience design should consider the experience of system operators as well as guests.</li></ul><p><br></p><ul><li>Technology is being viewed by architects&nbsp;less&nbsp;as FF&amp;E (furnishings, fixture and equipment) and more as a raw building material.</li></ul><p><br></p><ul><li>David explains the concept of Evergreen Media and how assets like print, podcasts, video and blog posts can be integrated into a storytelling environment in a dynamic way (instead of a static looping playlist).&nbsp;</li></ul><p><br></p><ul><li>He also talks about mixing assets with data to create dynamic content that reduces production costs.</li></ul><p><br></p><ul><li>Adding metadata to content makes it “programmable”.</li></ul><p><br></p><ul><li>Consider the different budgetary concerns of the stakeholders. An operations manager views content and delivery as a capital expense, while marketing will see it as an operating expense.</li></ul><p><br></p><ul><li>He talks about some software tools&nbsp;AV&amp;C has developed.&nbsp;Conductor is their event manager and Sensor Fusion uses sensor data to understand how people are using a space. Examples include if people are moving into or out of a space, what direction they are facing and skeletal modelling that can indicate the movement of arms and fingers.</li></ul><p><br></p><ul><li>An innovation desire means there is a responsibility to manage risk.</li></ul><p><br></p><ul><li>David explains how AV&amp;C uses gaming engines and virtual reality to create a Digital Twin of a project.&nbsp;This reduces technology risk by creating a virtual environment where the physical space, sensitivity to occupants and generation of media can be previewed. Software can also be tested against the virtual model.</li></ul><p><br></p><h2>Mentioned In This Episode</h2><p>Ryan Howard, Bob Greenberg, RGA, Victoria’s Secret, Cadillac, Cadillac House Hudson Street, Gensler, MongoDB, SQL</p>","author_name":"Patrick Murray"}