{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/5ac546cce0a2cc841c8d0b4c/5b86f8b41b11ebe12fb55929?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#029: From disrupting mobility to cleantech investing - Charlotte Morton of Cleantech Innovate","description":"<p>Serial entrepreneur Charlotte Morton of Cleantech Innovate shares her experience founding, advising and investing in game changing sustainable startups.</p><p>In this episode, Charlotte talks about her inspiration switching from being a lawyer to founding car rental company Whizzgo which was acquired by City Car Club. Charlotte currently runs We Are Orchard where they manage the trade association ADBA (Anaerobic Digestion and Bioresources Association) and Cleantech Innovate events that showcases and connects startups in sustainability with investors.</p><p>Highlights of this episode:</p><ul><li>Introducing the pay-by-the-hour car rental concept to the UK and changing consumer behaviours with Whizzgo</li><li>Running a trade association organisation for sustainability niches at We Are Orchard</li><li>The types of support startup can expect from Cleantech Innovate and some of her favourite startup ideas</li><li>Elements that will derisk a startup for investors and success factors for founders</li><li>How to bring the right experience into your board member and executive team</li></ul><p>Useful links:</p><p>Charlotte Morton’s Linkedin <a href=\"https://www.linkedin.com/in/charlotte-morton-1a0a322\" target=\"_blank\">https://www.linkedin.com/in/charlotte-morton-1a0a322</a></p><p>Charlotte Morton’s Twitter <a href=\"https://twitter.com/charlotte_adba\" target=\"_blank\">https://twitter.com/charlotte_adba</a></p><p>We Are Orchard <a href=\"http://www.weareorchard.com/\" target=\"_blank\">http://www.weareorchard.com/</a></p><p>We Are Orchard’s Linkedin: <a href=\"https://www.linkedin.com/company/we-are-orchard-ltd/\" target=\"_blank\">https://www.linkedin.com/company/we-are-orchard-ltd/</a></p><p>We Are Orchard’s Twitter: <a href=\"https://twitter.com/orchardexpo\" target=\"_blank\">https://twitter.com/orchardexpo</a></p><p>Cleantech Innovate <a href=\"https://www.cleantechinnovate.com/\" target=\"_blank\">https://www.cleantechinnovate.com/</a></p><p>Cleantech Innovate YT channel <a href=\"https://www.youtube.com/channel/UCxp-J_8HK3h-a-ON71TSuRQ/videos\" target=\"_blank\">https://www.youtube.com/channel/UCxp-J_8HK3h-a-ON71TSuRQ/videos</a></p><p>Airponix <a href=\"http://www.airponix.com/\" target=\"_blank\">http://www.airponix.com/</a></p><p>Kite Power Solution <a href=\"http://www.kps.energy/\" target=\"_blank\">http://www.kps.energy/</a></p><p>67PallMall&nbsp;<a href=\"http://67pallmall.co.uk/\" target=\"_blank\">http://67pallmall.co.uk/</a></p>","author_name":"Adam Woodhall"}