BuyMeOnce is an online curator of beautiful products that last. Tara Button, CEO of buymeonce.com and author of “A Life Less Throwaway” shares her journey from working at a global advertising agency to manifesting her dream of a global platform for durable goods and leading a movement for sustainable living.
First inspired by a Le Creuset cast iron pot, she was constantly looking for products that last and thought that someone else must have created a website with such a collection. Tara was “stalked by the idea of a website” for over 2 years before realising she had to take action.
Tara shares her journey of commercialising the early Buy Me Once website after a Telegraph article went viral and her inbox was flooded with interest. After two major website upgrades and a change in business model, Buy Me Once is a growing seven person team, including one in New York, and over 2000 products listed.
Highlights of the podcast:
+ How they have developed a process to assess longevity and durability of products
+ What companies are doing to improve the sustainability of products
+ Why Tara is campaigning to make product lifetime information more transparent
+ How the circular economy is the only way forward
+ Tara’s book being sold all over the world, from Taiwan to Turkey and Vietnam to Poland
+ Interesting products listed on their website; including a pen that has enough ink to last a lifetime, the unpoppable One World Futbol and the Elvis & Kresse wallets made out of London Fire Brigade hoses
Buy Me Once website: www.buymeonce.com
Tara’s personal website: www.tarabutton.com
Twitter https://twitter.com/buymeonce
A Life Less Throway: https://buymeonce.com/pages/a-life-less-throwaway
One World Futbol: https://uk.buymeonce.com/products/one-world-play-one-world-football-blue
Infinium Space Pen: https://uk.buymeonce.com/products/fisher-space-pen-infinium-space-pen-black-titanium
Elvis & Kresse: https://www.elvisandkresse.com
Host Adam Woodhall of www.inspiring-sustainability.com
Connect: www.linkedin.com/in/adamwoodhall
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