{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"Flourish with Max Lane | E442","description":"

Host Jason Pereira interviews Max Lane, CEO of Flourish, a wealth tech platform aiming to bring private bank-like banking and lending experiences to independent RIAs. Lane explains Flourish’s origins in 2017 out of a New York asset manager serving RIAs, launching Flourish Cash in 2018 and recently Flourish Lending for residential mortgages and refinancing. He describes how advisors use Flourish Cash to bring held-away client cash into view, offering a single 3.25% APY, elevated FDIC pass-through insurance via 40+ program banks (up to $7.5M individual, $15M joint), and advisor tools like “Notable Transfers” for planning opportunities. Flourish Lending provides advisor-centric origination, rate scanning, dedicated loan officers, and refi monitoring alerts to help retain clients and compete with private banks’ relationship pricing; monetization comes from cash spread and mortgage commissions.


Episode Highlights:

00:00 Welcome and Guest Intro

00:19 What Flourish Does

00:50 Origin Story and Products

02:35 Why Advisors Need Banking

03:47 Cash and Lending Value

07:53 Cash Balances Reality Check

09:44 Flourish Cash Workflow

13:50 Flourish Lending Workflow

18:24 How Flourish Makes Money

20:38 FDIC Coverage Explained

22:54 Three Closing Questions

26:38 Wrap Up and Call to Action


Resources:

Facebook – Jason Pereira's Facebook

LinkedIn – Jason Pereira's LinkedIn

Woodgate.com – Sponsor

Flourish

LinkedIn - Max Lane’s LinkedIn


","author_name":"Jason Pereira"}